Foundations - September 17, 2024 Market - September 18, 2024 Launch - September 19, 2024 Take one, two, or all three, buy three and save $200 9am CT - 4:30pm CT
September 17 - September 19

Session Information

Foundations

Sep 17, 2024

10:00 AM EST

Foundations

Foundations

In Person

$1,495.00

Foundations

Sep 17, 2024

10:00 AM EST

$1,495.00

Explore the essentials of product marketing and management with a course designed to equip you with the skills you need to navigate market challenges. Learn how to harness market insights to develop and market products that truly resonate with consumers. You'll also gain mastery over the strategic Pragmatic Framework, which is central to the course. This framework stresses the importance of informed decision-making and effective communication, equipping you for success in a competitive, market-driven environment. 

Explore the essentials of product marketing and management with a course designed to equip you with the skills you need to navigate market challenges. Learn how to harness market insights to develop and market products that truly resonate with consumers. You'll also gain mastery over the strategic Pragmatic Framework, which is central to the course. This framework stresses the importance of informed decision-making and effective communication, equipping you for success in a competitive, market-driven environment. 

Market

Sep 18, 2024

10:00 AM EST

Market

Market

In Person

$1,495.00

Market

Sep 18, 2024

10:00 AM EST

$1,495.00

Dive into advanced product marketing with a course designed to help you build strategic marketing plans that align with business goals. Use market data to uncover target market segments and buyer personas and deploy marketing programs at strategic points in the buyer’s journey. With this course, you’ll develop messaging matrices that help your campaigns resonate with different audiences and personas. You’ll also learn how to track meaningful KPIs tied to marketing performance that demonstrate your team’s impact on business goals.

*Foundations is a prerequisite for this course.

Dive into advanced product marketing with a course designed to help you build strategic marketing plans that align with business goals. Use market data to uncover target market segments and buyer personas and deploy marketing programs at strategic points in the buyer’s journey. With this course, you’ll develop messaging matrices that help your campaigns resonate with different audiences and personas. You’ll also learn how to track meaningful KPIs tied to marketing performance that demonstrate your team’s impact on business goals.

*Foundations is a prerequisite for this course.

Launch

Sep 19, 2024

10:00 AM EST

Launch

Launch

In Person

$1,495.00

Launch

Sep 19, 2024

10:00 AM EST

$1,495.00

Expand your product management and marketing expertise with a course designed to help you elevate your product launches. Develop targeted launch plansset data-driven goals, and coordinate effective cross-functional launch teams. With this course, you’ll learn how to secure stakeholder buy-in and team alignment with 90-second launch strategies and track your launch’s success with proven KPIs. You’ll also learn how to support your sales team by producing sales enablement plans that support product launches and drive sales.

*Foundations is a prerequisite for this course.

Expand your product management and marketing expertise with a course designed to help you elevate your product launches. Develop targeted launch plansset data-driven goals, and coordinate effective cross-functional launch teams. With this course, you’ll learn how to secure stakeholder buy-in and team alignment with 90-second launch strategies and track your launch’s success with proven KPIs. You’ll also learn how to support your sales team by producing sales enablement plans that support product launches and drive sales.

*Foundations is a prerequisite for this course.

Pragmatic Institute will be in the Minneapolis area from September 17-19, 2024 to teach Foundations, Market, and Launch courses.

Foundations

Learn how to listen to your market and uncover the problems it's facing so you can build better products in our public, in-person Foundations courseUnderstanding market problems will help you guide decisions, prioritize projects and drive results using a common language. Clarify roles and responsibilities so everyone is on the same page with the same goals and uncover strategic opportunities. 

Market

Gain a thorough understanding of your buyers and how they like to buy so you can create go-to-market strategies that get results. Gain credibility and funding for your marketing plans by linking them to company goals and the market’s buying process and measure your results using the right metrics.

Launch

Elevate product launches and releases by identifying the right strategies and goals. Learn to execute successful launches that align your entire organization and empower your sales team to crush their quotas.

 

Hundreds of thousands of product professionals and business leaders have taken Foundations to improve the core of their business. Become certified by the world leaders in product management, product marketing and data science training.

 

Session Schedule

Classes are held from 9:00 AM CT - 4:30 PM CT on the following dates:

 

Foundations: Tuesday, Sept 17

Market: Wednesday, Sept 18

Launch: Thursday, Sept 19

 

Course Schedule: 

  • 8:30-9:00 AM - Registration and breakfast
  • 9:00 AM - Class starts
  • 10:30 AM - Break
  • 12:00-1:00 PM - Lunch
  • 2:30 PM - Break
  • 4:00 PM - Certification Exam

Travel: No group rate will be held by the venue. Complimentary Wi-Fi will be provided in the meeting room.

*Meals: Breakfast and lunch are provided daily, along with refreshments during breaks. We make an effort to provide a variety of well-rounded offerings. However, if you have a specific dietary requirement, please bring it to our attention during the checkout process so that it can be accommodated.

Attire: Casual. Please bring a sweater or jacket in case the temperature in the meeting room gets cold.

 

Course Requirements

Make sure you bring a WiFi-enabled laptop or tablet for the exam. Smartphones typically don’t work as well for the exams. 

Fees

Your course fee includes a complete set of training materials, access to the course and certification test. Note: All fees are in USD.

Taxes will be applied when applicable.

ADA

Please let us know how we can help you fully participate in the course at +1-480-515-1411, or send us an email.

Cancellation, Reschedule, and Substitution Policy

Full refunds (minus a $25 registration fee) will be provided to Customers who cancel no earlier than 8 calendar days prior to the Course date. Customers canceling or rescheduling to another Course between 1 to 7 calendar days prior to Course date will not be eligible for a full refund. However, these Customers will have an opportunity to attend another Course. Any additional reschedule to the original reschedule that is within 1-7 days will be charged a $150 fee per course due immediately. Customers that arrive during/after the first break during a course day will be required to reschedule and will be charged a $150 reschedule fee. In-person course(s) can only be rescheduled to an online course(s). All rescheduled courses must be taken within 60 days of the original Course date. Customers who fail to attend without providing a 24-hour notice will be charged the total fee of all Course days for which they have registered. Substitutes are permitted and will be considered a reschedule. A substitute is defined as one individual attending the entire duration of the consecutive Course days in lieu of the original Customer.

Our COVID safety policy for in-person events can be found here.

Event Location
The Marquette Hotel
710 S Marquette Ave,
Minneapolis, MN 55402
US
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