Foundations - October 8, 2024 Design - October 9, 2024 Build - October 10, 2025 Take one, two, or all three, buy three and save $200 9am CT - 4:30pm CT
October 08 - October 10

Session Information

Foundations

Oct 08, 2024

10:00 AM EST

Foundations

Foundations

In Person

$1,495.00

Foundations

Oct 08, 2024

10:00 AM EST

$1,495.00

Explore the essentials of product marketing and management with a course designed to equip you with the skills you need to navigate market challenges. Learn how to harness market insights to develop and market products that truly resonate with consumers. You'll also gain mastery over the strategic Pragmatic Framework, which is central to the course. This framework stresses the importance of informed decision-making and effective communication, equipping you for success in a competitive, market-driven environment. 

Explore the essentials of product marketing and management with a course designed to equip you with the skills you need to navigate market challenges. Learn how to harness market insights to develop and market products that truly resonate with consumers. You'll also gain mastery over the strategic Pragmatic Framework, which is central to the course. This framework stresses the importance of informed decision-making and effective communication, equipping you for success in a competitive, market-driven environment. 

Focus

Oct 09, 2024

10:00 AM EST

Focus

Focus

In Person

$1,495.00

Focus

Oct 09, 2024

10:00 AM EST

$1,495.00

Sharpen your strategic product planning skills with a course designed to help you identify and capitalize on market opportunities. This course will guide you through the fundamentals of strategic decision-making, aligning opportunities with your company's overall strategy, and leveraging organizational strengths in market selection. We also cover the vital topics of roadmapping and prioritization. You'll gain expertise in using data-driven criteria for opportunity evaluation and learn to articulate market-driven strategies effectively to secure resources and stakeholder support. 

*Foundations is a prerequisite for this course.

Sharpen your strategic product planning skills with a course designed to help you identify and capitalize on market opportunities. This course will guide you through the fundamentals of strategic decision-making, aligning opportunities with your company's overall strategy, and leveraging organizational strengths in market selection. We also cover the vital topics of roadmapping and prioritization. You'll gain expertise in using data-driven criteria for opportunity evaluation and learn to articulate market-driven strategies effectively to secure resources and stakeholder support. 

*Foundations is a prerequisite for this course.

Build

Oct 10, 2024

10:00 AM EST

Build

Build

In Person

$1,495.00

Build

Oct 10, 2024

10:00 AM EST

$1,495.00

Deepen your proficiency in aligning product development with market needs with a course that bridges the gap between ambitious innovation and manageable timelines. This course empowers you to balance feature-rich visions with practical execution strategies, guided by comprehensive market insights. It enhances your ability to convey crucial user insights to your development team, ensuring a collaborative focus on delivering products that address real market demands. It also offers a proven approach to nurture the teamwork and collaboration needed to achieve successful outcomes.

*Foundations is a prerequisite for this course.

Deepen your proficiency in aligning product development with market needs with a course that bridges the gap between ambitious innovation and manageable timelines. This course empowers you to balance feature-rich visions with practical execution strategies, guided by comprehensive market insights. It enhances your ability to convey crucial user insights to your development team, ensuring a collaborative focus on delivering products that address real market demands. It also offers a proven approach to nurture the teamwork and collaboration needed to achieve successful outcomes.

*Foundations is a prerequisite for this course.

Pragmatic Institute will be in the Chicago area from October 8-10, 2024 to teach Foundations, Focus and Build courses.

Foundations

Learn how to listen to your market and uncover the problems it's facing so you can build better products in our public, in-person Foundations course. Understanding market problems will help you guide decisions, prioritize projects and drive results using a common language. Clarify roles and responsibilities so everyone is on the same page with the same goals and uncover strategic opportunities. 

Focus

Use market data to identify and present the right product strategies and pinpoint where your company’s strengths intersect with market values. Build business plans that showcase an urgent, pervasive problem people are willing to pay to solve. Share your product vision and successfully and credibly sell these plans internally.

Build

Provide your teams with a deep understanding of who your users are and what they’re trying to accomplish so they can create truly remarkable products. Improve handoffs between departments and communication with stakeholders while building targeted solutions. Prioritize products and features based on impact and create a universal approach across all your teams.

 

Hundreds of thousands of product professionals and business leaders have taken Foundations to improve the core of their business. Become certified by the world leaders in product management, product marketing and data science training.

 

Session Schedule

Classes are held from 9:00 AM CT - 4:30 PM CT on the following dates:

 

Foundations: Tuesday, Oct 8

Focus: Wednesday, Oct 9

Build: Thursday, Oct 10

 

Course Schedule: 

  • 8:30-9:00 AM - Registration and breakfast
  • 9:00 AM - Class starts
  • 10:30 AM - Break
  • 12:00-1:00 PM - Lunch
  • 2:30 PM - Break
  • 4:00 PM - Certification Exam

Travel: No group rate will be held by the venue. Complimentary Wi-Fi will be provided in the meeting room.

*Meals: Breakfast and lunch are provided daily, along with refreshments during breaks. We make an effort to provide a variety of well-rounded offerings. However, if you have a specific dietary requirement, please bring it to our attention during the checkout process so that it can be accommodated.

Attire: Casual. Please bring a sweater or jacket in case the temperature in the meeting room gets cold.

Course Requirements

Make sure you bring a WiFi-enabled laptop or tablet for the exam. Smartphones typically don’t work as well for the exams. 

Fees

Your course fee includes a complete set of training materials, access to the course and certification test. Note: All fees are in USD.

Taxes will be applied when applicable. 

ADA

Please let us know how we can help you fully participate in the course at +1-480-515-1411, or send us an email.

Cancellation, Reschedule, and Substitution Policy

Full refunds (minus a $25 registration fee) will be provided to Customers who cancel no earlier than 8 calendar days prior to the Course date. Customers canceling or rescheduling to another Course between 1 to 7 calendar days prior to Course date will not be eligible for a full refund. However, these Customers will have an opportunity to attend another Course. Any additional reschedule to the original reschedule that is within 1-7 days will be charged a $150 fee per course due immediately. Customers that arrive during/after the first break during a course day will be required to reschedule and will be charged a $150 reschedule fee. In-person course(s) can only be rescheduled to an online course(s). All rescheduled courses must be taken within 60 days of the original Course date. Customers who fail to attend without providing a 24-hour notice will be charged the total fee of all Course days for which they have registered. Substitutes are permitted and will be considered a reschedule. A substitute is defined as one individual attending the entire duration of the consecutive Course days in lieu of the original Customer.

Our COVID safety policy for in-person events can be found here.

Event Location
Courtyard Chicago Downtown/Magnificent Mile
165 E Ontario St,
Chicago, IL 60611
US
Nearby Hotels
Have questions about our event?      Contact Us