Market - May 28-29, 2024 Launch - May 30-31, 2024 2 half-day sessions for each course 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
May 28 - May 31

Session Information

Market

Tuesday, May 28, 2024

09:15 AM EST

$1,295.00

Market

Market

Online

Multi Day

Dive into advanced product marketing with a course designed to help you build strategic marketing plans that align with business goals. Use market data to uncover target market segments and buyer personas and deploy marketing programs at strategic points in the buyer’s journey. With this course, you’ll develop messaging matrices that help your campaigns resonate with different audiences and personas. You’ll also learn how to track meaningful KPIs tied to marketing performance that demonstrate your team’s impact on business goals.

*Foundations is a prerequisite for this course.

Launch

Thursday, May 30, 2024

09:15 AM EST

$1,295.00

Launch

Launch

Online

Multi Day

Expand your product management and marketing expertise with a course designed to help you elevate your product launches. Develop targeted launch plansset data-driven goals, and coordinate effective cross-functional launch teams. With this course, you’ll learn how to secure stakeholder buy-in and team alignment with 90-second launch strategies and track your launch’s success with proven KPIs. You’ll also learn how to support your sales team by producing sales enablement plans that support product launches and drive sales.

*Foundations is a prerequisite for this course.

Join us for exciting, instructor-led, live online courses designed to help you build and market products people want to buy. 

Market

Gain a thorough understanding of your buyers and how they like to buy so you can create go-to-market strategies that get results. Gain credibility and funding for your marketing plans by linking them to company goals and the market’s buying process and measure your results using the right metrics.

Launch

Elevate product launches and releases by identifying the right strategies and goals. Learn to execute successful launches that align your entire organization and empower your sales team to crush their quotas.

 

Hundreds of thousands of product professionals and business leaders have taken Pragmatic training to improve their products, their teams and their careers. Become certified by the world leaders in product management, product marketing, design, and data training.

 

Session Schedule

Classes are held from 9:15 AM ET - 12:45 PM ET / 6:15 AM PT - 9:45 AM PT on the following dates:

  • Market:
    • Tuesday, May 28
    • Wednesday, May 29
  • Launch:
    • Thursday, May 30
    • Friday, May 31

 

Daily Course Schedule (listed in ET): 

  • 9:15am ET - 10:45am ET: Course 
  • 10:45am ET - 11:00am ET: Break
  • 11:00am ET - 12:45pm ET: Course

 

Course Requirements

Access to a computer, laptop or tablet, as well as reliable WiFi. We will be utilizing the platform, Zoom. No call-in number will be provided to students, so please make sure you have access to your computer audio.

Course details will be shared upon registration.

**Disclaimer: More than one course must be purchased in order to receive bundle discount. If only one course is purchased, bundle discount will not apply.

Fees

Your course fee includes a complete set of training materials, access to the online course and certification test. Note: All fees are in USD.

 

Taxes will be applied when applicable.

ADA

Please let us know how we can help you fully participate in the course at +1-480-515-1411 or send us an email.

Cancellation, Reschedule, and Substitution Policy

Full refunds (minus a $25 registration fee) will be provided to Customers who cancel no earlier than 8 calendar days prior to the Course date. Customers canceling or rescheduling to another Course between 1 to 7 calendar days prior to Course date will not be eligible for a full refund. However, these Customers will have an opportunity to attend another Course. Any additional reschedule to the original reschedule that is within 1-7 days will be charged a $150 fee per course due immediately. Customers that arrive during/after the first break during a course day will be required to reschedule and will be charged a $150 reschedule fee. In-person course(s) can only be rescheduled to an online course(s). All rescheduled courses must be taken within 60 days of the original Course date. Customers who fail to attend without providing a 24-hour notice will be charged the total fee of all Course days for which they have registered. Substitutes are permitted and will be considered a reschedule. A substitute is defined as one individual attending the entire duration of the consecutive Course days in lieu of the original Customer.

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