Market- July 15-16, 2024 2 half-day sessions 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
July 15 - July 16

Session Information


Monday, Jul 15, 2024

09:15 AM EST





Multi Day

Dive into advanced product marketing with a course designed to help you build strategic marketing plans that align with business goals. Use market data to uncover target market segments and buyer personas and deploy marketing programs at strategic points in the buyer’s journey. With this course, you’ll develop messaging matrices that help your campaigns resonate with different audiences and personas. You’ll also learn how to track meaningful KPIs tied to marketing performance that demonstrate your team’s impact on business goals.

*Foundations is a prerequisite for this course.


Gain a thorough understanding of your buyers and how they like to buy so you can create go-to-market strategies that get results. Gain credibility and funding for your marketing plans by linking them to company goals and the market’s buying process, and measure your results using the right metrics.

Product professionals around the world have taken Market to prioritize market plans and find the right marketing strategies. Become certified by the world leaders in product management, product marketing and data science training. 


Session Schedule

Classes are held from 9:15 AM ET - 12:45 PM ET / 6:15 AM PT - 9:45 AM PT on the following dates:

  • Monday, July 15
  • Tuesday, July 16


Daily Course Schedule (listed in ET): 

  • 9:15am ET - 10:45am ET: Course 
  • 10:45am ET - 11:00am ET: Break
  • 11:00am ET - 12:45pm ET: Course



Required Materials

Access to a computer, laptop or tablet as well as reliable WiFi. We will be utilizing the Zoom platform. No call in number will be provided to students, so please make sure you have access to your computer audio. 

Course details will be shared upon registration.


Your course fee includes a complete set of training materials, access to the online course and certification test, and admittance to the Pragmatic Alumni Community. Note: All fees are in USD.

Taxes will be applied when applicable.


Please let us know how we can help you fully participate in the course at +1-480-515-1411, or send us an email.

Cancellation, Reschedule, and Substitution Policy

Full refunds (minus a $25 registration fee) will be provided to Customers who cancel no earlier than 8 calendar days prior to the Course date. Customers canceling or rescheduling to another Course between 1 to 7 calendar days prior to Course date will not be eligible for a full refund. However, these Customers will have an opportunity to attend another Course. Any additional reschedule to the original reschedule that is within 1-7 days will be charged a $150 fee per course due immediately. Customers that arrive during/after the first break during a course day will be required to reschedule and will be charged a $150 reschedule fee. In-person course(s) can only be rescheduled to an online course(s).  All rescheduled courses must be taken within 60 days of the original Course date. Customers who fail to attend without providing a 24-hour notice will be charged the total fee of all Course days for which they have registered. Substitutes are permitted and will be considered a reschedule. A substitute is defined as one individual attending the entire duration of the consecutive Course days in lieu of the original Customer.


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