Market - August 19-20, 2024 2 half-day sessions 1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
August 19 - August 20

Session Information

Market

Aug 19 - Aug 20, 2024

01:45 PM EST

Market

Market

Online

Multi Day

$1,295.00

Market

Aug 19 - Aug 20, 2024

01:45 PM EST

$1,295.00

Dive into advanced product marketing with a course designed to help you build strategic marketing plans that align with business goals. Use market data to uncover target market segments and buyer personas and deploy marketing programs at strategic points in the buyer’s journey. With this course, you’ll develop messaging matrices that help your campaigns resonate with different audiences and personas. You’ll also learn how to track meaningful KPIs tied to marketing performance that demonstrate your team’s impact on business goals.

*Foundations is a prerequisite for this course.

Dive into advanced product marketing with a course designed to help you build strategic marketing plans that align with business goals. Use market data to uncover target market segments and buyer personas and deploy marketing programs at strategic points in the buyer’s journey. With this course, you’ll develop messaging matrices that help your campaigns resonate with different audiences and personas. You’ll also learn how to track meaningful KPIs tied to marketing performance that demonstrate your team’s impact on business goals.

*Foundations is a prerequisite for this course.

Daily Course Schedule

01:45 PM EST
03:15 PM EST
03:30 PM EST

**Disclaimer: More than one course must be purchased in order to receive bundle discount. If only one course is purchased, bundle discount will not apply.

 

Fees

Your course fee includes a complete set of training materials, access to the online course and certification test, if applicable. Note: All fees are in USD.

Taxes will be applied when applicable.

ADA

Please let us know how we can help you fully participate in the course at +1-480-515-1411 or send us an email at registrar@pragmaticinstitute.com

Cancellation, Reschedule, and Substitution Policy

Full refunds (minus a $25 registration fee) will be provided to Customers who cancel no earlier than 8 calendar days prior to the Course date. Customers canceling or rescheduling to another Course between 1 to 7 calendar days prior to Course date will not be eligible for a full refund. However, these Customers will have an opportunity to attend another Course. Any additional reschedule to the original reschedule that is within 1-7 days will be charged a $150 fee per course due immediately. Customers that arrive during/after the first break during a course day will be required to reschedule and will be charged a $150 reschedule fee. In-person course(s) can only be rescheduled to an online course(s). All rescheduled courses must be taken within 60 days of the original Course date. Customers who fail to attend without providing a 24-hour notice will be charged the total fee of all Course days for which they have registered. Substitutes are permitted and will be considered a reschedule. A substitute is defined as one individual attending the entire duration of the consecutive Course days in lieu of the original Customer.

https://www.pragmaticinstitute.com/corporate/termsandconditions/

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