FFB
February 11 - February 13

Explore the essentials of product marketing and management with a course designed to equip you with the skills you need to navigate market challenges. Learn how to harness market insights to develop and market products that truly resonate with consumers. You'll also gain mastery over the strategic Pragmatic Framework, which is central to the course. This framework stresses the importance of informed decision-making and effective communication, equipping you for success in a competitive, market-driven environment. 

Sharpen your strategic product planning skills with a course designed to help you identify and capitalize on market opportunities. This course will guide you through the fundamentals of strategic decision-making, aligning opportunities with your company's overall strategy, and leveraging organizational strengths in market selection. We also cover the vital topics of roadmapping and prioritization. You'll gain expertise in using data-driven criteria for opportunity evaluation and learn to articulate market-driven strategies effectively to secure resources and stakeholder support. 

*Foundations is a prerequisite for this course.

Deepen your proficiency in aligning product development with market needs with a course that bridges the gap between ambitious innovation and manageable timelines. This course empowers you to balance feature-rich visions with practical execution strategies, guided by comprehensive market insights. It enhances your ability to convey crucial user insights to your development team, ensuring a collaborative focus on delivering products that address real market demands. It also offers a proven approach to nurture the teamwork and collaboration needed to achieve successful outcomes.

*Foundations is a prerequisite for this course.