FF
April 15 - April 16

Session Information

Foundations

Apr 15, 2025

10:00 AM EST

Foundations

Foundations

In Person

$1,295.00

Foundations

Apr 15, 2025

10:00 AM EST

$1,295.00

Explore the essentials of product marketing and management with a course designed to equip you with the skills you need to navigate market challenges. Learn how to harness market insights to develop and market products that truly resonate with consumers. You'll also gain mastery over the strategic Pragmatic Framework, which is central to the course. This framework stresses the importance of informed decision-making and effective communication, equipping you for success in a competitive, market-driven environment. 

Explore the essentials of product marketing and management with a course designed to equip you with the skills you need to navigate market challenges. Learn how to harness market insights to develop and market products that truly resonate with consumers. You'll also gain mastery over the strategic Pragmatic Framework, which is central to the course. This framework stresses the importance of informed decision-making and effective communication, equipping you for success in a competitive, market-driven environment. 

Focus

Apr 16, 2025

10:00 AM EST

Focus

Focus

In Person

$1,295.00

Focus

Apr 16, 2025

10:00 AM EST

$1,295.00

Sharpen your strategic product planning skills with a course designed to help you identify and capitalize on market opportunities. This course will guide you through the fundamentals of strategic decision-making, aligning opportunities with your company's overall strategy, and leveraging organizational strengths in market selection. We also cover the vital topics of roadmapping and prioritization. You'll gain expertise in using data-driven criteria for opportunity evaluation and learn to articulate market-driven strategies effectively to secure resources and stakeholder support. 

*Foundations is a prerequisite for this course.

Sharpen your strategic product planning skills with a course designed to help you identify and capitalize on market opportunities. This course will guide you through the fundamentals of strategic decision-making, aligning opportunities with your company's overall strategy, and leveraging organizational strengths in market selection. We also cover the vital topics of roadmapping and prioritization. You'll gain expertise in using data-driven criteria for opportunity evaluation and learn to articulate market-driven strategies effectively to secure resources and stakeholder support. 

*Foundations is a prerequisite for this course.

Course Schedule: 

  • 8:30-9:00 AM - Registration and breakfast
  • 9:00 AM - Class starts
  • 10:30 AM - Break
  • 12:00-1:00 PM - Lunch
  • 2:30 PM - Break
  • 4:00 PM - Certification Exam

TravelAccommodations: Special conference rate of $339/night at the Renaissance Saint Elm Dallas Downtown. To reserve a room, use the following link:

Book your group rate for Pragmatic Institute

Please contact Kameryn Bass at kbass@pragmaticinstitute.com. Third party reservations (travel agent, web, etc.) do not receive special rate. Room blocks are limited and sell out. Complimentary Wi-Fi in guest room and meeting room. Prices subject to change without notice.

*Meals: Breakfast and lunch are provided daily, along with refreshments during breaks. We make an effort to provide a variety of well-rounded offerings. However, if you have a specific dietary requirement, please bring it to our attention during the checkout process so that it can be accommodated.

Attire: Casual. Please bring a sweater or jacket in case the temperature in the meeting room gets cold.

Course Requirements

Make sure you bring a WiFi-enabled laptop or tablet for the exam. Smartphones typically don’t work as well for the exams. 

Fees

Your course fee includes a complete set of training materials, access to the course and certification test. Note: All fees are in USD.

Taxes will be applied when applicable. 

ADA

Please let us know how we can help you fully participate in the course at +1-480-515-1411, or send us an email.

Cancellation, Reschedule, and Substitution Policy

Full refunds (minus a $25 registration fee) will be provided to Customers who cancel no earlier than 8 calendar days prior to the Course date. Customers canceling or rescheduling to another Course between 1 to 7 calendar days prior to Course date will not be eligible for a full refund. However, these Customers will have an opportunity to attend another Course. Any additional reschedule to the original reschedule that is within 1-7 days will be charged a $150 fee per course due immediately. Customers that arrive during/after the first break during a course day will be required to reschedule and will be charged a $150 reschedule fee. In-person course(s) can only be rescheduled to an online course(s). All rescheduled courses must be taken within 60 days of the original Course date. Customers who fail to attend without providing a 24-hour notice will be charged the total fee of all Course days for which they have registered. Substitutes are permitted and will be considered a reschedule. A substitute is defined as one individual attending the entire duration of the consecutive Course days in lieu of the original Customer.

Our COVID safety policy for in-person events can be found here.

Event Location
Renaissance Saint Elm Dallas Downtown Hotel
1907 Elm Street,
Dallas, TX 75201
US
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