FFD
April 08 - April 10

Explore the essentials of product marketing and management with a course designed to equip you with the skills you need to navigate market challenges. Learn how to harness market insights to develop and market products that truly resonate with consumers. You'll also gain mastery over the strategic Pragmatic Framework, which is central to the course. This framework stresses the importance of informed decision-making and effective communication, equipping you for success in a competitive, market-driven environment. 

Sharpen your strategic product planning skills with a course designed to help you identify and capitalize on market opportunities. This course will guide you through the fundamentals of strategic decision-making, aligning opportunities with your company's overall strategy, and leveraging organizational strengths in market selection. We also cover the vital topics of roadmapping and prioritization. You'll gain expertise in using data-driven criteria for opportunity evaluation and learn to articulate market-driven strategies effectively to secure resources and stakeholder support. 

*Foundations is a prerequisite for this course.

Enhance your ability to create intuitive, market-driven products through a human-centered design approach. This course equips you with skills to collaborate effectively with designers, ensuring a deep understanding of user needs and market challenges. You'll learn to reframe problems creatively, drive innovation through cross-functional exploration, and create market-ready solutions. From building and leveraging user expertise to selecting and testing prototypes based on targeted feedback, prepare to transform your product development process and deliver solutions that resonate with users. 

*Foundations is a prerequisite for this course.