FML
May 20 - May 22

Explore the essentials of product marketing and management with a course designed to equip you with the skills you need to navigate market challenges. Learn how to harness market insights to develop and market products that truly resonate with consumers. You'll also gain mastery over the strategic Pragmatic Framework, which is central to the course. This framework stresses the importance of informed decision-making and effective communication, equipping you for success in a competitive, market-driven environment. 

Dive into advanced product marketing with a course designed to help you build strategic marketing plans that align with business goals. Use market data to uncover target market segments and buyer personas and deploy marketing programs at strategic points in the buyer’s journey. With this course, you’ll develop messaging matrices that help your campaigns resonate with different audiences and personas. You’ll also learn how to track meaningful KPIs tied to marketing performance that demonstrate your team’s impact on business goals.

*Foundations is a prerequisite for this course.

Expand your product management and marketing expertise with a course designed to help you elevate your product launches. Develop targeted launch plans, set data-driven goals, and coordinate effective cross-functional launch teams. With this course, you’ll learn how to secure stakeholder buy-in and team alignment with 90-second launch strategies and track your launch’s success with proven KPIs. You’ll also learn how to support your sales team by producing sales enablement plans that support product launches and drive sales.

*Foundations is a prerequisite for this course.