FML
May 20 - May 22

Session Information

Foundations

May 20, 2025

12:00 PM EST

Foundations

Foundations

In Person

$1,495.00

Foundations

May 20, 2025

12:00 PM EST

$1,495.00

Explore the essentials of product marketing and management with a course designed to equip you with the skills you need to navigate market challenges. Learn how to harness market insights to develop and market products that truly resonate with consumers. You'll also gain mastery over the strategic Pragmatic Framework, which is central to the course. This framework stresses the importance of informed decision-making and effective communication, equipping you for success in a competitive, market-driven environment. 

Explore the essentials of product marketing and management with a course designed to equip you with the skills you need to navigate market challenges. Learn how to harness market insights to develop and market products that truly resonate with consumers. You'll also gain mastery over the strategic Pragmatic Framework, which is central to the course. This framework stresses the importance of informed decision-making and effective communication, equipping you for success in a competitive, market-driven environment. 

Market

May 21, 2025

12:00 PM EST

Market

Market

In Person

$1,495.00

Market

May 21, 2025

12:00 PM EST

$1,495.00

Dive into advanced product marketing with a course designed to help you build strategic marketing plans that align with business goals. Use market data to uncover target market segments and buyer personas and deploy marketing programs at strategic points in the buyer’s journey. With this course, you’ll develop messaging matrices that help your campaigns resonate with different audiences and personas. You’ll also learn how to track meaningful KPIs tied to marketing performance that demonstrate your team’s impact on business goals.

*Foundations is a prerequisite for this course.

Dive into advanced product marketing with a course designed to help you build strategic marketing plans that align with business goals. Use market data to uncover target market segments and buyer personas and deploy marketing programs at strategic points in the buyer’s journey. With this course, you’ll develop messaging matrices that help your campaigns resonate with different audiences and personas. You’ll also learn how to track meaningful KPIs tied to marketing performance that demonstrate your team’s impact on business goals.

*Foundations is a prerequisite for this course.

Launch

May 22, 2025

12:00 PM EST

Launch

Launch

In Person

$1,495.00

Launch

May 22, 2025

12:00 PM EST

$1,495.00

Expand your product management and marketing expertise with a course designed to help you elevate your product launches. Develop targeted launch plansset data-driven goals, and coordinate effective cross-functional launch teams. With this course, you’ll learn how to secure stakeholder buy-in and team alignment with 90-second launch strategies and track your launch’s success with proven KPIs. You’ll also learn how to support your sales team by producing sales enablement plans that support product launches and drive sales.

*Foundations is a prerequisite for this course.

Expand your product management and marketing expertise with a course designed to help you elevate your product launches. Develop targeted launch plansset data-driven goals, and coordinate effective cross-functional launch teams. With this course, you’ll learn how to secure stakeholder buy-in and team alignment with 90-second launch strategies and track your launch’s success with proven KPIs. You’ll also learn how to support your sales team by producing sales enablement plans that support product launches and drive sales.

*Foundations is a prerequisite for this course.

Daily Course Schedule

12:00 PM EST
07:30 PM EST

Event Location

tbd
tbd,
Santa Clara, CA tbd
US

Nearby Hotels

**Disclaimer: More than one course must be purchased in order to receive bundle discount. If only one course is purchased, bundle discount will not apply.

 

Fees

Your course fee includes a complete set of training materials, access to the online course and certification test, if applicable. Note: All fees are in USD.

Taxes will be applied when applicable.

ADA

Please let us know how we can help you fully participate in the course at +1-480-515-1411 or send us an email at registrar@pragmaticinstitute.com

Cancellation, Reschedule, and Substitution Policy

Full refunds (minus a $25 registration fee) will be provided to Customers who cancel no earlier than 8 calendar days prior to the Course date. Customers canceling or rescheduling to another Course between 1 to 7 calendar days prior to Course date will not be eligible for a full refund. However, these Customers will have an opportunity to attend another Course. Any additional reschedule to the original reschedule that is within 1-7 days will be charged a $150 fee per course due immediately. Customers that arrive during/after the first break during a course day will be required to reschedule and will be charged a $150 reschedule fee. In-person course(s) can only be rescheduled to an online course(s). All rescheduled courses must be taken within 60 days of the original Course date. Customers who fail to attend without providing a 24-hour notice will be charged the total fee of all Course days for which they have registered. Substitutes are permitted and will be considered a reschedule. A substitute is defined as one individual attending the entire duration of the consecutive Course days in lieu of the original Customer.

Pragmatic Institute Terms & Conditions

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