FML
June 03 - June 05

Session Information

Foundations

Jun 03, 2025

11:00 AM EST

Foundations

Foundations

In Person

$1,495.00

Foundations

Jun 03, 2025

11:00 AM EST

$1,495.00

Explore the essentials of product marketing and management with a course designed to equip you with the skills you need to navigate market challenges. Learn how to harness market insights to develop and market products that truly resonate with consumers. You'll also gain mastery over the strategic Pragmatic Framework, which is central to the course. This framework stresses the importance of informed decision-making and effective communication, equipping you for success in a competitive, market-driven environment. 

Explore the essentials of product marketing and management with a course designed to equip you with the skills you need to navigate market challenges. Learn how to harness market insights to develop and market products that truly resonate with consumers. You'll also gain mastery over the strategic Pragmatic Framework, which is central to the course. This framework stresses the importance of informed decision-making and effective communication, equipping you for success in a competitive, market-driven environment. 

Market

Jun 04, 2025

11:00 AM EST

Market

Market

In Person

$1,495.00

Market

Jun 04, 2025

11:00 AM EST

$1,495.00

Dive into advanced product marketing with a course designed to help you build strategic marketing plans that align with business goals. Use market data to uncover target market segments and buyer personas and deploy marketing programs at strategic points in the buyer’s journey. With this course, you’ll develop messaging matrices that help your campaigns resonate with different audiences and personas. You’ll also learn how to track meaningful KPIs tied to marketing performance that demonstrate your team’s impact on business goals.

*Foundations is a prerequisite for this course.

Dive into advanced product marketing with a course designed to help you build strategic marketing plans that align with business goals. Use market data to uncover target market segments and buyer personas and deploy marketing programs at strategic points in the buyer’s journey. With this course, you’ll develop messaging matrices that help your campaigns resonate with different audiences and personas. You’ll also learn how to track meaningful KPIs tied to marketing performance that demonstrate your team’s impact on business goals.

*Foundations is a prerequisite for this course.

Launch

Jun 05, 2025

11:00 AM EST

Launch

Launch

In Person

$1,495.00

Launch

Jun 05, 2025

11:00 AM EST

$1,495.00

Expand your product management and marketing expertise with a course designed to help you elevate your product launches. Develop targeted launch plansset data-driven goals, and coordinate effective cross-functional launch teams. With this course, you’ll learn how to secure stakeholder buy-in and team alignment with 90-second launch strategies and track your launch’s success with proven KPIs. You’ll also learn how to support your sales team by producing sales enablement plans that support product launches and drive sales.

*Foundations is a prerequisite for this course.

Expand your product management and marketing expertise with a course designed to help you elevate your product launches. Develop targeted launch plansset data-driven goals, and coordinate effective cross-functional launch teams. With this course, you’ll learn how to secure stakeholder buy-in and team alignment with 90-second launch strategies and track your launch’s success with proven KPIs. You’ll also learn how to support your sales team by producing sales enablement plans that support product launches and drive sales.

*Foundations is a prerequisite for this course.

Course Schedule: 

  • 8:30-9:00 AM - Registration and breakfast
  • 9:00 AM - Class starts
  • 10:30 AM - Break
  • 12:00-1:00 PM - Lunch
  • 2:30 PM - Break
  • 4:00 PM - Certification Exam

TravelAccommodations: Special conference rate of $159/night for June 3-4th at the Sonesta Denver Downtown. To reserve a room, use the following link: https://book.passkey.com/go/Pragmatic2025

Please contact Kameryn Bass at kbass@pragmaticinstitute.com. Third party reservations (travel agent, web, etc.) do not receive special rate. Room blocks are limited and sell out. Complimentary Wi-Fi in guest room and meeting room. Prices subject to change without notice.

*Meals: Breakfast and lunch are provided daily, along with refreshments during breaks. We make an effort to provide a variety of well-rounded offerings. However, if you have a specific dietary requirement, please bring it to our attention during the checkout process so that it can be accommodated.

Attire: Casual. Please bring a sweater or jacket in case the temperature in the meeting room gets cold.

Course Requirements

Make sure you bring a WiFi-enabled laptop or tablet for the exam. Smartphones typically don’t work as well for the exams. 

Fees

Your course fee includes a complete set of training materials, access to the course and certification test. Note: All fees are in USD.

Taxes will be applied when applicable. 

ADA

Please let us know how we can help you fully participate in the course at +1-480-515-1411, or send us an email.

Cancellation, Reschedule, and Substitution Policy

Full refunds (minus a $25 registration fee) will be provided to Customers who cancel no earlier than 8 calendar days prior to the Course date. Customers canceling or rescheduling to another Course between 1 to 7 calendar days prior to Course date will not be eligible for a full refund. However, these Customers will have an opportunity to attend another Course. Any additional reschedule to the original reschedule that is within 1-7 days will be charged a $150 fee per course due immediately. Customers that arrive during/after the first break during a course day will be required to reschedule and will be charged a $150 reschedule fee. In-person course(s) can only be rescheduled to an online course(s). All rescheduled courses must be taken within 60 days of the original Course date. Customers who fail to attend without providing a 24-hour notice will be charged the total fee of all Course days for which they have registered. Substitutes are permitted and will be considered a reschedule. A substitute is defined as one individual attending the entire duration of the consecutive Course days in lieu of the original Customer.

Our COVID safety policy for in-person events can be found here.

Event Location
Denver Sonesta Downtown
1450 Glenarm Pl,
Denver, CO 80202
US
Nearby Hotels
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