- Foundations
- Focus
- Build
- The Business of Data Science
- Market
- Price
- Launch
Foundations
Learn to speak the same language and work more effectively with the Pragmatic Framework.
Learn how to :
- Thoroughly understand the market
- Minimize risk and optimize results
- Better balance strategic and tactical tasks for greater impact
Better balance strategic and tactical tasks for greater impact
Who’s it for : Everyone who has a stake in the product’s success in the market
Common Titles in attendance:
- Product Manager
- Product Marketing
- Manager
- Business Analyst
- Development Manager
- CEO
- Solution Marketer
- Sales Manager
- Vice President
- Designer
- Product Strategist
- Market Manager
- Marketing
- Launch Manager
- Architects
- CFO
- Product Owner
- Business Development
- Operations
- CPO
- Solution Manager
- CMO
- User Experience
- Engineer
- CTO
- Customer Experience
- Sales
Focus
Find and score the right opportunities in your market, and learn to sell your strategy internally.
Learn how to :
- Find opportunities with the biggest impact
- Build credibility through market facts
- Show how opportunities fit in your company strategy
Key deliverables : Business plans and roadmaps
Who’s it for : Anyone responsible for product direction and strategy
Common Titles in attendance:
- Product Manager
- Product Owner
- Product Analyst
- Product Strategy
- Director of Innovation
- Product Consultant
- CMO
- Market Researcher
- VP Product/Technology
- CFO
- CTO
- VP Marketing
- Product Marketing Manager
Build
Prioritize requirements and plan released based on market facts, and build better products.
Learn how to :
- Improve handoffs between departments
- Rank requirements objectively using market facts
- Work together more effectively
Key deliverables : Prioritized project lists and requirements
Who’s it for : Anyone responsible for writing, prioritizing and working with requirements or user stories
Common Titles in attendance:
- Product Manager
- Product Owner
- Business Analyst
- Scrum Master
- Development Engineering
- Technical Product Manager
- Architect Technical Services
- Technology Strategist
- UX Designer
- Research & Development
- Quality Assurance
The Business of Data Science
Learn to harness the power of data and AI to make better data-driven decisions.
Learn how to :
- Utilize the fundamental principles of data science, AI and more
- Identify and define profitable projects
- Use best practices to build data science teams
Key deliverables : Data science project structures, best practices and tools
Who’s it for : Product professionals and business leaders who want to understand how data impacts their business, and anyone who works with data practitioners.
Market
Build buyer expertise and use that knowledge to create marketing programs that get results.
Learn how to :
- Gain a thorough understanding of your buyers
- Earn approval and funding for your marketing plans
- Measure your plans against metrics that matter
Key deliverables : Buyer profiles and marketing plans
Who’s it for : Anyone responsible for setting product marketing strategies
Common Titles in attendance:
- Product Marketing
- Manager Marketing
- Communications Solution
- Marketers Industry
- Managers Vertical Marketers
- CMO Marketing Specialist
- Brand Manager
- Marketing Manager
- Corporate Communications
- Product Manager
Price
Determine what the market is willing to pay and set the right price for each product in each market.
Learn how to :
- Determine what your market is willing to pay
- Develop pricing models that empower sales
- Use segmentation and portfolios to optimize revenue
Key deliverables : Pricing structures and plans
Who’s it for : Anyone who makes or influences product pricing decisions
Common Titles in attendance:
- Product Manager
- Product Marketing Manager
- Sales Management
- Sales Operations Financial
- Analyst Pricing Specialist
- Operations Product Strategy
Launch
Elevate product launches and releases, and align your entire organization around the right goals.
Learn how to :
- Identify key launch strategies
- Align and prepare your entire organization for launch
- Build and deliver sales tools and training that works
Key deliverables : Organizational readiness, launch plans and sales enablement
Who’s it for : Anyone responsible for product launches or sales enablement
Common Titles in attendance:
- Product Marketing Manager
- Product Manager Sales Management
- Sales Operations Channel
- Marketing Sales Engineer
- Marketing Comm. Manager
- Corporate Communications Marketing Specialist
- Business Development Marketing Manager
- Project Manager
Foundations
*prerequisite for all courses and must be taken first.
- Understand the market and the problems it faces
- Use market knowledge to build and sell products people want to buy
- Master the Pragmatic Framework and the activities needed to bring a successful product to market
- Learn to listen to the market, prioritize projects and drive result
Focus
- Learn how to find opportunities in your market's problems, score them objectively and identify where your company's strengths intersect with market values.
- Build credibility by showing that a sizable market values the product, that it fits with corporate strategy and that there is money to be made.
- Successfully and credibly sell your strategies internally.
Design
- Learn how to take a human-centered approach to market problems.
- Partner with designers to create intuitive products the market will embrace
- Work with designers to deepen a shared understanding of your target users, reframe market problems to elicit new ways of thinking, and iterate on potential solutions through prototyping and market feedback.
Build
- Learn to walk the fine line between a robust feature set and a realistic timeframe for delivery by prioritizing and planning based on market facts.
- Master a streamlined way to hand off market information about who the product users are and what they're trying to accomplish, so development can build the right products.
- Ensure that the whole team is focused on the products and features that'll have the biggest impact in the market.
Market
- Gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
- Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies.
- Measure your strategies against the metrics that matter most to your organizations, focusing on outcomes and impact, not vanity.
Price
- Learn a proven approach to pricing that reflects what the market is willing to pay and supports your organization's strategies.
- Evaluate the competitive market environment and its impact on pricing.
- Create price segmentation strategies based on product, customer and transaction information.
- Implement, track and measure pricing strategies and total cost of ownership.
Launch
- Create a more strategic approach to exceed your business objectives.
- Execute successful launches that align your entire organization around the same strategies and goals.
- Empower sales with the tools and training they need to succeed.
- Align the buying and selling processes.
Insight
- Create a more strategic approach to exceed your business objectives
- Execute successful launches that align your entire organization around the same strategies and goals.
- Empower sales with the tools and training they need to succeed.
- Align the buying and selling processes.