Pragmatic Institute Events

The Pragmatic Framework is a proven blueprint for creating and marketing products that people actually want to buy.

Please note: Foundations is a prerequisite for all of our courses and must be taken first.

PLEASE SELECT A COURSE PATH FROM ABOVE

  • Foundations
  • Focus
  • Build
  • The Business of Data Science
  • Market
  • Price
  • Launch

Foundations

Learn to speak the same language and work more effectively with the Pragmatic Framework.

Learn how to :

  • Thoroughly understand the market
  • Minimize risk and optimize results
  • Better balance strategic and tactical tasks for greater impact

Better balance strategic and tactical tasks for greater impact

Who’s it for : Everyone who has a stake in the product’s success in the market

Common Titles in attendance:

  • Product Manager
  • Product Marketing
  • Manager
  • Business Analyst
  • Development Manager
  • CEO
  • Solution Marketer
  • Sales Manager
  • Vice President
  • Designer
  • Product Strategist
  • Market Manager
  • Marketing
  • Launch Manager
  • Architects
  • CFO
  • Product Owner
  • Business Development
  • Operations
  • CPO
  • Solution Manager
  • CMO
  • User Experience
  • Engineer
  • CTO
  • Customer Experience
  • Sales

Focus

Find and score the right opportunities in your market, and learn to sell your strategy internally.

Learn how to :

  • Find opportunities with the biggest impact
  • Build credibility through market facts
  • Show how opportunities fit in your company strategy

Key deliverables : Business plans and roadmaps

Who’s it for : Anyone responsible for product direction and strategy

Common Titles in attendance:

  • Product Manager
  • Product Owner
  • Product Analyst
  • Product Strategy
  • Director of Innovation
  • Product Consultant
  • CMO
  • Market Researcher
  • VP Product/Technology
  • CFO
  • CTO
  • VP Marketing
  • Product Marketing Manager

Build

Prioritize requirements and plan released based on market facts, and build better products.

Learn how to :

  • Improve handoffs between departments
  • Rank requirements objectively using market facts
  • Work together more effectively

Key deliverables : Prioritized project lists and requirements

Who’s it for : Anyone responsible for writing, prioritizing and working with requirements or user stories

Common Titles in attendance:

  • Product Manager
  • Product Owner
  • Business Analyst
  • Scrum Master
  • Development Engineering
  • Technical Product Manager
  • Architect Technical Services
  • Technology Strategist
  • UX Designer
  • Research & Development
  • Quality Assurance

The Business of Data Science

Learn to harness the power of data and AI to make better data-driven decisions.

Learn how to :

  • Utilize the fundamental principles of data science, AI and more
  • Identify and define profitable projects
  • Use best practices to build data science teams

Key deliverables : Data science project structures, best practices and tools

 

Who’s it for : Product professionals and business leaders who want to understand how data impacts their business, and anyone who works with data practitioners.

Market

Build buyer expertise and use that knowledge to create marketing programs that get results.

Learn how to :

  • Gain a thorough understanding of your buyers
  • Earn approval and funding for your marketing plans
  • Measure your plans against metrics that matter

Key deliverables : Buyer profiles and marketing plans

Who’s it for : Anyone responsible for setting product marketing strategies

Common Titles in attendance:

  • Product Marketing
  • Manager Marketing
  • Communications Solution
  • Marketers Industry
  • Managers Vertical Marketers
  • CMO Marketing Specialist
  • Brand Manager
  • Marketing Manager
  • Corporate Communications
  • Product Manager

Price

Determine what the market is willing to pay and set the right price for each product in each market.

Learn how to :

  • Determine what your market is willing to pay
  • Develop pricing models that empower sales
  • Use segmentation and portfolios to optimize revenue

Key deliverables : Pricing structures and plans

Who’s it for : Anyone who makes or influences product pricing decisions

Common Titles in attendance:

  • Product Manager
  • Product Marketing Manager
  • Sales Management
  • Sales Operations Financial
  • Analyst Pricing Specialist
  • Operations Product Strategy

Launch

Elevate product launches and releases, and align your entire organization around the right goals.

Learn how to :

  • Identify key launch strategies
  • Align and prepare your entire organization for launch
  • Build and deliver sales tools and training that works

Key deliverables : Organizational readiness, launch plans and sales enablement

Who’s it for : Anyone responsible for product launches or sales enablement

Common Titles in attendance:

  • Product Marketing Manager
  • Product Manager Sales Management
  • Sales Operations Channel
  • Marketing Sales Engineer
  • Marketing Comm. Manager
  • Corporate Communications Marketing Specialist
  • Business Development Marketing Manager
  • Project Manager
Jun 01-04
Foundations &/or Focus - 9:15 AM-12:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jun 01-04
(APAC/INDIA) Foundations &/or Focus - 9:15 AM-12:45 PM IST (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jun 01-04
Foundations &/or Focus - 4:15 PM-7:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jun 02-25
Essential Data Tools - 1:00 PM-3:00 PM ET (Tuesdays & Thursdays)
 
$1495 USD

Online


, United States

Jun 02-25
Practical Machine Learning - 3:00 PM-5:00 PM ET (Tuesdays & Thursdays)
 
$1495 USD

Online


, United States

Jun 03-04
Launch - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jun 03-04
Build - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jun 03-04
Build - 4:15 PM-7:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jun 08-09
Price - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jun 08-11
Foundations &/or Focus - 9:15 AM-12:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jun 08-11
(APAC/INDIA) Build &/or Launch - 9:15 AM -12:45 PM IST (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jun 08-09
Build - 4:15 PM-7:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jun 08-09
Market - 4:15 PM-7:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jun 08-11
Foundations &/or Focus - 4:15 PM-7:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jun 09-18
The Business of Data Science - 1:00 PM-3:30 PM ET (certify in four sessions)
 
$1195 USD

Online


, United States

Jun 10
Intro to Python 1:00 PM ET - 4:00 PM ET
 
$199 USD

Online


, United States

Jun 10-11
Foundations - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jun 10-11
Launch - 4:15 PM-7:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jun 15-16
Market - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jun 15-18
Foundations &/or Focus - 9:15 AM-12:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jun 15-16
Price - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jun 15-18
Foundations &/or Focus - 4:15 PM-7:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jun 17-18
Build - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jun 17-18
Launch - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jun 17-18
Build - 4:15 PM-7:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jun 22-23
Price - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jun 22-25
Foundations &/or Focus - 9:15 AM-12:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jun 22-25
(EMEA/LONDON) Foundations &/or Focus - 9:15 AM-12:45 PM BST (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jun 22-23
Build - 4:15 PM-7:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jun 22-23
Market - 4:15 PM-7:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jun 22-25
Foundations &/or Focus - 4:15 PM-7:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jun 24
Intro to Python - 1:00 PM-4:00 PM ET
 
$199 USD

Online


, United States

Jun 24-25
Foundations - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jun 24-25
Launch - 4:15 PM-7:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jun 29-02
Foundations &/or Focus - 9:15 AM-12:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jun 29-30
Market - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jun 29-02
Build - 1:15 PM - 2:45 PM ET (certify in four sessions)
 
$1195 USD


, United States

Jun 29-30
Price - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jun 29-02
Foundations &/or Focus - 4:15 PM-7:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jul 01-02
Build - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 01-02
Launch - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 01-02
Build - 4:15 PM-7:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 07-10
Venue Info
San Diego, CA
Foundations, Market, Launch, Price
$1195 USD

SpringHill Suites by Marriott San Diego Downtown/Bayfront

San Diego
CA, United States 92101

Jul 07-08
Price - 9:15 AM -12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 07-10
Foundations &/or Focus - 9:15 AM-12:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jul 07-30
Essential Data Tools - 1:00 PM-3:00 PM ET (Tuesdays & Thursdays)
 
$1495 USD

Online


, United States

Jul 07-08
Market - 4:15 PM-7:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 07-08
Build - 4:15 PM-7:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 07-10
Foundations &/or Focus - 4:15 PM-7:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jul 08-10
Venue Info
Philadelphia, PA
Foundations, Focus, Build
$1195 USD

Doubletree by Hilton Philadelphia Center City

Philadelphia
PA, United States 19107

Jul 08
Intro to Python 1:00 PM ET - 4:00 PM ET
 
$199 USD

Online


, United States

Jul 08-09
Foundations - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 09-10
Launch - 4:15 PM-7:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 13-16
Venue Info
Atlanta, GA
Foundations, Market, Launch, Price
$1195 USD

Hilton Garden Inn Atlanta Midtown

Atlanta
GA, United States 30309

Jul 13-16
Venue Info
San Jose/Cupertino, CA
Foundations, Market, Launch, Price
$1195 USD

Hyatt House San Jose/Cupertino

San Jose/Cupertino
CA, United States 95014

Jul 13-14
Market - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 13-16
Foundations &/or Focus - 9:15 AM-12:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jul 13-14
Price - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 13-16
Foundations &/or Focus - 4:15 PM-7:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jul 14-15
Venue Info
Toronto, ON
The Business of Data Science
$1195 USD

Courtyard Toronto Downtown

Toronto
ON, Canada M4Y 1X7

Jul 14-16
Venue Info
Chicago, IL
Foundations, Focus, Build
$1195 USD

Summit Chicago

Chicago
IL, United States 60601

Jul 14-16
Venue Info
Marina Del Rey, CA
Foundations, Focus, Build
$1195 USD

Hotel MdR, a DoubleTree by Hilton Hotel

Marina Del Rey
CA, United States 90292

Jul 14-23
The Business of Data Science - 1:00 PM-3:30 PM ET (certify in four sessions)
 
$1195 USD

Online


, United States

Jul 15-16
Launch - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 15-16
Build - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 15-16
Build - 4:15 PM-7:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 20-23
Venue Info
Minneapolis, MN
Foundations, Market, Launch, Price
$1195 USD

The Marquette Hotel, Minneapolis

Minneapolis
MN, United States 55402

Jul 20-21
Price - 9:15 AM -12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 20-23
Foundations &/or Focus - 9:15 AM-12:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jul 20-21
Market - 4:15 PM-7:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 20-21
Build - 4:15 PM-7:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 20-23
Foundations &/or Focus - 4:15 PM-7:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jul 21-23
Venue Info
Portland, OR
Foundations, Focus, Build
$1195 USD

Residence Inn Portland Downtown/Pearl District

Portland
OR, United States 97209

Jul 21-23
Venue Info
Dallas, TX
Foundations, Focus, Build
$1195 USD

Crowne Plaza Dallas Downtown

Dallas
TX, United States 75202

Jul 21-23
Venue Info
Boston, MA
Foundations, Focus, Build
$1195 USD

Metro Meeting Center Boston

Boston
MA, United States 02110

Jul 22
Intro to Python 1:00 PM ET - 4:00 PM ET
 
$199 USD

Online


, United States

Jul 22-23
Foundations - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 22-23
Launch - 4:15 PM-7:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 27-30
Venue Info
Vancouver, BC
Foundations, Market, Launch, Price
$1195 USD

Simon Fraser University-Morris J. Wosk Centre for Dialogue

Vancouver
BC, Canada V6B 5K3

Jul 27-28
Market - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 27-30
Foundations &/or Focus - 9:15 AM-12:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jul 27-28
Price - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 27-30
Foundations &/or Focus - 4:15 PM-7:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

Jul 28-30
Venue Info
Toronto, ON
Foundations, Focus, Build
$1195 USD

Vantage Venues

Toronto
ON, Canada M5H 1J9

Jul 28-30
Venue Info
San Francisco, CA
Foundations, Focus, Build
$1195 USD

San Francisco Marriott Fisherman's Wharf

San Francisco
CA, United States 94133

Jul 28-29
Venue Info
Atlanta, GA
The Business of Data Science
$1195 USD

Hilton Garden Inn Atlanta Midtown

Atlanta
GA, United States 30309

Jul 29-30
Launch - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 29-30
Build - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Jul 29-30
Build - 4:15 PM-7:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Aug 03-06
Venue Info
Denver, CO
Foundations, Market, Launch, Price
$1195 USD

Embassy Suites by Hilton Denver Downtown Convention Center

Denver
CO, United States 80202

Aug 04-06
Venue Info
Richmond (Washington DC), VA
Foundations, Focus, Build
$1195 USD

Delta Hotels by Marriott Richmond Downtown

Richmond (Washington DC)
VA, United States 23219

Aug 04-05
Venue Info
Washington , DC
The Business of Data Science
$1195 USD

Hyatt Place Washington DC/White House

Washington
DC, United States 20005

Aug 04-06
Venue Info
Austin, TX
Foundations, Focus, Build
$1195 USD

AT&T Executive Education and Conference Center

Austin
TX, United States 78705

Aug 10-13
Venue Info
Chicago, IL
Foundations, Market, Launch, Price
$1195 USD

Courtyard by Marriott Chicago Downtown/Magnificent Mile

Chicago
IL, United States 60611

Aug 11-13
Venue Info
New York, NY
Foundations, Focus, Build
$1195 USD

Downtown Conference Center

New York
NY, United States 10038

Aug 11-13
Venue Info
Irvine, CA
Foundations, Focus, Build
$1195 USD

Hilton Irvine/Orange County Airport

Irvine
CA, United States 92612

Aug 11-13
Venue Info
Atlanta, GA
Foundations, Focus, Build
$1195 USD

Hilton Garden Inn Atlanta Midtown

Atlanta
GA, United States 30309

Aug 17-20
Venue Info
Portland, OR
Foundations, Market, Launch, Price
$1195 USD

Residence Inn Portland Downtown/ Pearl District

Portland
OR, United States 97209

Aug 18-20
Venue Info
Minneapolis, MN
Foundations, Focus, Build
$1195 USD

The Marquette Hotel Minneapolis

Minneapolis
MN, United States 55402

Aug 18-19
Venue Info
Boston, MA
The Business of Data Science
$1195 USD

Metro Meeting Centers - Boston

Boston
MA, United States 02110

Aug 18-20
Venue Info
Seattle, WA
Foundations, Focus, Build
$1195 USD

Hilton Seattle

Seattle
WA, United States 98101

Aug 24-27
Venue Info
Boston, MA
Foundations, Market, Launch, Price
$1195 USD

Metro Meeting Centers-Boston

Boston
MA, United States 02110

Aug 25-27
Venue Info
Ottawa, ON
Foundations, Focus, Build
$1195 USD

Sheraton Ottawa Hotel

Ottawa
ON, Canada K1P 5G2

Aug 25-27
Venue Info
London, England
Foundations, Focus, Build
$1495 USD

CCT Venues -Docklands

London
England, United Kingdom E14 9SG

Aug 25-27
Venue Info
San Jose, CA
Foundations, Focus, Build
$1195 USD

Hyatt Place San Jose Downtown

San Jose
CA, United States 95113