Pragmatic Institute Events

The Pragmatic Framework is a proven blueprint for creating and marketing products that people actually want to buy.

Please note: Foundations is a prerequisite for all of our courses and must be taken first.

PLEASE SELECT A COURSE PATH FROM ABOVE

  • Foundations
  • Focus
  • Build
  • The Business of Data Science
  • Market
  • Price
  • Launch

Foundations

Learn to speak the same language and work more effectively with the Pragmatic Framework.

Learn how to :

  • Thoroughly understand the market
  • Minimize risk and optimize results
  • Better balance strategic and tactical tasks for greater impact

Better balance strategic and tactical tasks for greater impact

Who’s it for : Everyone who has a stake in the product’s success in the market

Common Titles in attendance:

  • Product Manager
  • Product Marketing
  • Manager
  • Business Analyst
  • Development Manager
  • CEO
  • Solution Marketer
  • Sales Manager
  • Vice President
  • Designer
  • Product Strategist
  • Market Manager
  • Marketing
  • Launch Manager
  • Architects
  • CFO
  • Product Owner
  • Business Development
  • Operations
  • CPO
  • Solution Manager
  • CMO
  • User Experience
  • Engineer
  • CTO
  • Customer Experience
  • Sales

Focus

Find and score the right opportunities in your market, and learn to sell your strategy internally.

Learn how to :

  • Find opportunities with the biggest impact
  • Build credibility through market facts
  • Show how opportunities fit in your company strategy

Key deliverables : Business plans and roadmaps

Who’s it for : Anyone responsible for product direction and strategy

Common Titles in attendance:

  • Product Manager
  • Product Owner
  • Product Analyst
  • Product Strategy
  • Director of Innovation
  • Product Consultant
  • CMO
  • Market Researcher
  • VP Product/Technology
  • CFO
  • CTO
  • VP Marketing
  • Product Marketing Manager

Build

Prioritize requirements and plan released based on market facts, and build better products.

Learn how to :

  • Improve handoffs between departments
  • Rank requirements objectively using market facts
  • Work together more effectively

Key deliverables : Prioritized project lists and requirements

Who’s it for : Anyone responsible for writing, prioritizing and working with requirements or user stories

Common Titles in attendance:

  • Product Manager
  • Product Owner
  • Business Analyst
  • Scrum Master
  • Development Engineering
  • Technical Product Manager
  • Architect Technical Services
  • Technology Strategist
  • UX Designer
  • Research & Development
  • Quality Assurance

The Business of Data Science

Learn to harness the power of data and AI to make better data-driven decisions.

Learn how to :

  • Utilize the fundamental principles of data science, AI and more
  • Identify and define profitable projects
  • Use best practices to build data science teams

Key deliverables : Data science project structures, best practices and tools

 

Who’s it for : Product professionals and business leaders who want to understand how data impacts their business, and anyone who works with data practitioners.

Market

Build buyer expertise and use that knowledge to create marketing programs that get results.

Learn how to :

  • Gain a thorough understanding of your buyers
  • Earn approval and funding for your marketing plans
  • Measure your plans against metrics that matter

Key deliverables : Buyer profiles and marketing plans

Who’s it for : Anyone responsible for setting product marketing strategies

Common Titles in attendance:

  • Product Marketing
  • Manager Marketing
  • Communications Solution
  • Marketers Industry
  • Managers Vertical Marketers
  • CMO Marketing Specialist
  • Brand Manager
  • Marketing Manager
  • Corporate Communications
  • Product Manager

Price

Determine what the market is willing to pay and set the right price for each product in each market.

Learn how to :

  • Determine what your market is willing to pay
  • Develop pricing models that empower sales
  • Use segmentation and portfolios to optimize revenue

Key deliverables : Pricing structures and plans

Who’s it for : Anyone who makes or influences product pricing decisions

Common Titles in attendance:

  • Product Manager
  • Product Marketing Manager
  • Sales Management
  • Sales Operations Financial
  • Analyst Pricing Specialist
  • Operations Product Strategy

Launch

Elevate product launches and releases, and align your entire organization around the right goals.

Learn how to :

  • Identify key launch strategies
  • Align and prepare your entire organization for launch
  • Build and deliver sales tools and training that works

Key deliverables : Organizational readiness, launch plans and sales enablement

Who’s it for : Anyone responsible for product launches or sales enablement

Common Titles in attendance:

  • Product Marketing Manager
  • Product Manager Sales Management
  • Sales Operations Channel
  • Marketing Sales Engineer
  • Marketing Comm. Manager
  • Corporate Communications Marketing Specialist
  • Business Development Marketing Manager
  • Project Manager
Feb 11-13
Venue Info
Salt Lake City, UT
Foundations, Focus, Build
$1195 USD

Courtyard by Marriott, Downtown Salt Lake City

Salt Lake City
UT, United States 84101

Feb 18-20
Venue Info
Boston, MA
Foundations, Focus, Build
$1195 USD

Metro Meeting Centers

Boston
MA, United States 02110

Feb 18-20
Venue Info
San Francisco, CA
Foundations, Focus, Build
$1195 USD

San Francisco Marriott Union Square

San Francisco
CA, United States 94108

Feb 24-27
Venue Info
McLean, VA
Foundations, Market, Launch, Price
$1195 USD

Courtyard Tysons McLean

McLean
VA, United States 22102

Feb 25-27
Venue Info
London, England
Foundations, Focus, Build
$1495 USD

CCT Venues - Docklands

London
England, United Kingdom E14 9SG

Feb 25-27
Venue Info
New York, NY
Foundations, Focus, Build
$1195 USD

Downtown Conference Center

New York
NY, United States 10038

Feb 25-26
Venue Info
Boston, MA
The Business of Data Science
$2190 USD

Metro Meeting Centers

Boston
MA, United States 02110

Feb 25-27
Venue Info
Austin, TX
Foundations, Focus, Build
$1195 USD

AT&T Executive Education and Conference Center

Austin
TX, United States 78705

Feb 26
Intro to Python - 1:00 PM EST
 
$199 USD


, United States

Mar 02-05
Venue Info
Atlanta, GA
Foundations, Market, Launch, Price
$1195 USD

Hilton Garden Inn Atlanta Midtown

Atlanta
GA, United States 30309

Mar 02-05
Foundations - 11:00 AM EST
 
$1195 USD


, United States

Mar 02-05
Foundations - 2:00 PM EST
 
$1195 USD


, United States

Mar 03-05
Venue Info
Vancouver, BC
Foundations, Focus, Build
$1195 USD

Simon Fraser University-Morris J. Wosk Centre for Dialogue

Vancouver
BC, Canada V6B 1L6

Mar 03-05
Venue Info
Denver, CO
Foundations, Focus, Build
$1195 USD

Embassy Suites Denver Downtown Convention Center

Denver
CO, United States 80202

Mar 03-26
Advanced Machine Learning - 1:00 PM EST
 
$2385 USD

Online


, United States

Mar 03-26
Data Science II: Practical Machine Learning - 7:00 PM EST
 
$2385 USD


, United States

Mar 09-12
Venue Info
Toronto, ON
Foundations, Market, Launch, Price
$1195 USD

Ivey Donald K Johnson Centre

Toronto
ON, Canada M5X 1K6

Mar 09-12
Venue Info
Kansas City, MO
Foundations, Focus, Build, Price
$1195 USD

Hotel Phillips

Kansas City
MO, United States 64105

Mar 10-12
Venue Info
Raleigh, NC
Foundations, Focus, Build
$1195 USD

DoubleTree by Hilton Raleigh Crabtree Valley

Raleigh
NC, United States 27612

Mar 10-11
Venue Info
Chicago, IL
The Business of Data Science
$2190 USD

Summit Chicago

Chicago
IL, United States 60601

Mar 16-19
Venue Info
Whitefield, Bengaluru, KA
Foundations, Focus, Build, Launch
$995 USD

Bengaluru Marriott Hotel Whitefield

Whitefield, Bengaluru
KA, India 560066

Mar 16-19
Venue Info
Boston, MA
Foundations, Market, Launch, Price
$1195 USD

Metro Meeting Centers - Boston

Boston
MA, United States 02110

Mar 16-19
Venue Info
Minneapolis, MN
Foundations, Market, Launch, Price
$1195 USD

The Marquette Minneapolis

Minneapolis
MN, United States 55402

Mar 17-18
Venue Info
Camden Town, London
The Business of Data Science
$2190 USD

Holiday Inn London - Camden Lock

Camden Town
London, United Kingdom NW1 7BY

Mar 17-19
Venue Info
San Jose, CA
Foundations, Focus, Build
$1195 USD

Hyatt House San Jose/Silicon Valley

San Jose
CA, United States 95134

Mar 23-26
Venue Info
Munich, BAY
Foundations, Focus, Build, Launch
$1495 USD

Munich Marriott Hotel

Munich
BAY, Germany 80805

Mar 24-26
Venue Info
Philadelphia, PA
Foundations, Focus, Build
$1195 USD

DoubleTree by Hilton Philadelphia Center City

Philadelphia
PA, United States 19107

Mar 24-26
Venue Info
Dallas, TX
Foundations, Focus, Build
$1195 USD

Hilton Garden Inn Downtown Dallas

Dallas
TX, United States 75201

Mar 24-25
Venue Info
San Jose, CA
The Business of Data Science
$2190 USD

Aloft Santa Clara

San Jose
CA, United States 95002

Mar 24-26
Venue Info
Chicago, IL
Foundations, Focus, Build
$1195 USD

Summit Chicago

Chicago
IL, United States 60601

Mar 25
Intro to Python - 1:00 PM EST
 
$199 USD


, United States

Mar 30-02
Venue Info
Montreal, QC
Foundations, Focus, Build, Price
$1195 USD

Le Westin Montreal

Montreal
QC, Canada H2Y 0A3

Mar 30-02
Focus - 11:00 AM EST
 
$1195 USD


, United States

Mar 30-02
Build - 2:00 PM EST
 
$1195 USD


, United States

Mar 31-02
Venue Info
Portland, OR
Foundations, Focus, Build
$1195 USD

Residence Inn Portland Downtown/Pearl District

Portland
OR, United States 97209

Apr 06-09
Venue Info
Vancouver, BC
Foundations, Market, Launch, Price
$1195 USD

Hampton Inn & Suites by Hilton Vancouver Downtown

Vancouver
BC, Canada V6B 2A8

Apr 07-08
Venue Info
Washington DC, DC
The Business of Data Science
$2190 USD

Hyatt Place Washington DC/White House

Washington DC
DC, United States 20005

Apr 07-09
Venue Info
Atlanta, GA
Foundations, Focus, Build
$1195 USD

Hilton Garden Inn Atlanta Midtown

Atlanta
GA, United States 30309

Apr 07-09
Venue Info
Irvine, CA
Foundations, Focus, Build
$1195 USD

Hilton Irvine/Orange County Airport

Irvine
CA, United States 92612

Apr 07-16
The Business of Data Science - 3:00 PM EST
 
$2190 USD

Online


, United States

Apr 14-16
Venue Info
London, England
Foundations, Focus, Build
$1495 USD

CCT Venues - Docklands

London
England, United Kingdom E14 9SG

Apr 14-16
Venue Info
Minneapolis, MN
Foundations, Focus, Build
$1195 USD

The Marquette Minneapolis

Minneapolis
MN, United States 55402

Apr 14-16
Venue Info
Boston, MA
Foundations, Focus, Build
$1195 USD

Metro Meeting Centers - Boston

Boston
MA, United States 02110

Apr 20-23
Foundations - 11:15 AM EST
 
$1195 USD


, United States

Apr 20-23
Venue Info
San Francisco, CA
Foundations, Market, Launch, Price
$1195 USD

San Francisco Marriott Fisherman's Wharf

San Francisco
CA, United States 94133

Apr 20-23
Launch - 2:15 PM EST
 
$1195 USD

Online


, United States

Apr 21-24
Venue Info
Philadelphia, PA
Foundations, Market, Launch, Price
$1195 USD

DoubleTree by Hilton Philadelphia Center City

Philadelphia
PA, United States 19107

Apr 21-23
Venue Info
Ann Arbor, MI
Foundations, Focus, Build
$1195 USD

Hilton Garden Inn Ann Arbor

Ann Arbor
MI, United States 48108

Apr 21-22
Venue Info
Seattle, WA
The Business of Data Science
$2190 USD

Hilton Garden Inn Seattle Downtown

Seattle
WA, United States 98101

Apr 22
Intro to Python - 3:00 PM EST
 
$199 USD

Online


, United States

Apr 27-30
Venue Info
Calgary, AB
Foundations, Focus, Build, Price
$1195 USD

Calgary Marriott Downtown Hotel

Calgary
AB, Canada T2G 5A6

Apr 27-30
Venue Info
Chicago, IL
Foundations, Market, Launch, Price
$1195 USD

AC Hotel Chicago Downtown

Chicago
IL, United States 60611

Apr 28-30
Venue Info
Austin, TX
Foundations, Focus, Build
$1195 USD

AT&T Executive Education and Conference Center

Austin
TX, United States 78705

May 04-07
Venue Info
Indianapolis, IN
Foundations, Focus, Build, Price
$1195 USD

Embassy Suites by Hilton Indianapolis Downtown

Indianapolis
IN, United States 46204

May 04-07
Venue Info
Seattle, WA
Foundations, Market, Launch, Price
$1195 USD

Hilton Seattle

Seattle
WA, United States 98101

May 05-07
Venue Info
New York, NY
Foundations, Focus Build
$1195 USD

Downtown Conference Center

New York
NY, United States 10038

May 05-08
Venue Info
Miami, FL
Foundations, Focus, Build, Price
$1195 USD

Courtyard Miami Downtown/Brickell Area

Miami
FL, United States 33131

May 05-06
Venue Info
Denver, CO
The Business of Data Science
$2190 USD

Homewood Suites by Hilton Denver Downtown Convention Center

Denver
CO, United States 80202

May 05-28
Data Science I: Essential Tools - 3:00 PM EST
 
$2385 USD

Online


, United States

May 05-28
AI with TensorFlow
 
$2385 USD

Online


, United States

May 11-14
Venue Info
London, England
Foundations, Market, Launch, Price
$1495 USD

CCT Venues - Docklands

London
England, United Kingdom E14 9SG

May 12-14
Venue Info
Dallas, TX
Foundations, Focus, Build
$1195 USD

Crowne Plaza - Dallas Downtown

Dallas
TX, United States 75202

May 12-14
Venue Info
Richmond (Washington DC), VA
Foundations, Focus, Build
$1195 USD

Delta Hotels by Marriott Richmond Downtown

Richmond (Washington DC)
VA, United States 23219

May 12-15
Venue Info
Ann Arbor, MI
Foundations, Market, Launch, Price
$1195 USD

Hyatt Place Ann Arbor

Ann Arbor
MI, United States 48108

May 12-14
Venue Info
Phoenix (Chandler), AZ
Foundations, Focus, Build
$1195 USD

Hilton Phoenix Chandler

Phoenix (Chandler)
AZ, United States 85224

May 19-21
Venue Info
Boston, MA
Foundations, Focus, Build
$1195 USD

Metro Meeting Centers - Boston

Boston
MA, United States 02110

May 19-20
Venue Info
New York, NY
The Business of Data Science
$1195 USD

Crowne Plaza - Times Square Manhattan

New York
NY, United States 210019

May 19-21
Venue Info
Silicon Valley (Cupertino), CA
Foundations, Focus, Build
$1195 USD

Hyatt House San Jose/Cupertino

Silicon Valley (Cupertino)
CA, United States 95014

May 19-21
Venue Info
Chicago, IL
Foundations, Focus, Build
$1195 USD

Courtyard Chicago Downtown/Magnificent Mile

Chicago
IL, United States 60611

May 19-22
Venue Info
Austin, TX
Foundations, Market, Launch, Price
$1195 USD

AT&T Executive Education and Conference Center

Austin
TX, United States 78705

May 20
Intro to Python - 3:00 PM EST
 
$199 USD

Online


, United States

May 26-29
Market - 11:15 AM EST
 
$1195 USD

Online - 11:15 AM EST


, United States

May 26-28
Venue Info
Toronto, ON
Foundations, Focus, Build
$1195 USD

Vantage Venues

Toronto
ON, Canada M5H1J9

May 26-29
Foundations - 2:15 PM EST
 
$1195 USD


, United States

Jun 02-25
Data Science II: Practical Machine Learning - 3:00 PM EST
 
$2385 USD

Online


, United States

Jun 02-25
Advanced Machine Learning - 7:00 PM EST
 
$2385 USD

Online


, United States

Jun 24
Intro to Python - 3:00 PM EST
 
$199 USD

Online


, United States

Jun 29-02
Foundations - 10:15 AM EST
 
$1195 USD


, United States

Jun 29-02
Focus - 1:15 PM EST
 
$1195 USD


, United States