Pragmatic Institute Events

The Pragmatic Framework is a proven blueprint for creating and marketing products that people actually want to buy.

Please note: Foundations is a prerequisite for all of our courses and must be taken first.

PLEASE SELECT A COURSE PATH FROM ABOVE

  • Foundations
  • Focus
  • Build
  • The Business of Data Science
  • Market
  • Price
  • Launch

Foundations

Learn to speak the same language and work more effectively with the Pragmatic Framework.

Learn how to :

  • Thoroughly understand the market
  • Minimize risk and optimize results
  • Better balance strategic and tactical tasks for greater impact

Better balance strategic and tactical tasks for greater impact

Who’s it for : Everyone who has a stake in the product’s success in the market

Common Titles in attendance:

  • Product Manager
  • Product Marketing
  • Manager
  • Business Analyst
  • Development Manager
  • CEO
  • Solution Marketer
  • Sales Manager
  • Vice President
  • Designer
  • Product Strategist
  • Market Manager
  • Marketing
  • Launch Manager
  • Architects
  • CFO
  • Product Owner
  • Business Development
  • Operations
  • CPO
  • Solution Manager
  • CMO
  • User Experience
  • Engineer
  • CTO
  • Customer Experience
  • Sales

Focus

Find and score the right opportunities in your market, and learn to sell your strategy internally.

Learn how to :

  • Find opportunities with the biggest impact
  • Build credibility through market facts
  • Show how opportunities fit in your company strategy

Key deliverables : Business plans and roadmaps

Who’s it for : Anyone responsible for product direction and strategy

Common Titles in attendance:

  • Product Manager
  • Product Owner
  • Product Analyst
  • Product Strategy
  • Director of Innovation
  • Product Consultant
  • CMO
  • Market Researcher
  • VP Product/Technology
  • CFO
  • CTO
  • VP Marketing
  • Product Marketing Manager

Build

Prioritize requirements and plan released based on market facts, and build better products.

Learn how to :

  • Improve handoffs between departments
  • Rank requirements objectively using market facts
  • Work together more effectively

Key deliverables : Prioritized project lists and requirements

Who’s it for : Anyone responsible for writing, prioritizing and working with requirements or user stories

Common Titles in attendance:

  • Product Manager
  • Product Owner
  • Business Analyst
  • Scrum Master
  • Development Engineering
  • Technical Product Manager
  • Architect Technical Services
  • Technology Strategist
  • UX Designer
  • Research & Development
  • Quality Assurance

The Business of Data Science

Learn to harness the power of data and AI to make better data-driven decisions.

Learn how to :

  • Utilize the fundamental principles of data science, AI and more
  • Identify and define profitable projects
  • Use best practices to build data science teams

Key deliverables : Data science project structures, best practices and tools

 

Who’s it for : Product professionals and business leaders who want to understand how data impacts their business, and anyone who works with data practitioners.

Market

Build buyer expertise and use that knowledge to create marketing programs that get results.

Learn how to :

  • Gain a thorough understanding of your buyers
  • Earn approval and funding for your marketing plans
  • Measure your plans against metrics that matter

Key deliverables : Buyer profiles and marketing plans

Who’s it for : Anyone responsible for setting product marketing strategies

Common Titles in attendance:

  • Product Marketing
  • Manager Marketing
  • Communications Solution
  • Marketers Industry
  • Managers Vertical Marketers
  • CMO Marketing Specialist
  • Brand Manager
  • Marketing Manager
  • Corporate Communications
  • Product Manager

Price

Determine what the market is willing to pay and set the right price for each product in each market.

Learn how to :

  • Determine what your market is willing to pay
  • Develop pricing models that empower sales
  • Use segmentation and portfolios to optimize revenue

Key deliverables : Pricing structures and plans

Who’s it for : Anyone who makes or influences product pricing decisions

Common Titles in attendance:

  • Product Manager
  • Product Marketing Manager
  • Sales Management
  • Sales Operations Financial
  • Analyst Pricing Specialist
  • Operations Product Strategy

Launch

Elevate product launches and releases, and align your entire organization around the right goals.

Learn how to :

  • Identify key launch strategies
  • Align and prepare your entire organization for launch
  • Build and deliver sales tools and training that works

Key deliverables : Organizational readiness, launch plans and sales enablement

Who’s it for : Anyone responsible for product launches or sales enablement

Common Titles in attendance:

  • Product Marketing Manager
  • Product Manager Sales Management
  • Sales Operations Channel
  • Marketing Sales Engineer
  • Marketing Comm. Manager
  • Corporate Communications Marketing Specialist
  • Business Development Marketing Manager
  • Project Manager
Apr 06-09
Foundations - 9:15 AM-10:45 AM ET (certify in four sessions)
 
$1195 USD

Online


, United States

Apr 06-09
Price - 1:15 PM-2:45 PM ET (certify in four sessions)
 
$1195 USD

Online


, United States

Apr 06-09
Foundations - 6:15 PM-7:45 PM ET (certify in four sessions)
 
$1195 USD

Online


, United States

Apr 07-08
Market - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 07-08
Launch - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 07-08
Price - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 07-08
Focus - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 07-08
Build - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 07-16
The Business of Data Science - 3:00 PM-5:30 PM ET (certify in four sessions)
 
$1195 USD

Online


, United States

Apr 09-10
Focus - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 09-10
Build - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 09-10
Foundations - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 09-10
Launch - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 09-10
Market - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 13-14
Foundations - 7:15 AM-10:45 AM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 13-14
Foundations - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 13-14
Market - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 13-14
Launch - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 13-14
Price - 9:15 AM -12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 13-14
Focus - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 13-14
Build - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 14-07
Essential Data Tools - 3:00 PM-5:00 PM ET (Tuesdays & Thursdays)
 
$1495 USD

Online


, United States

Apr 14-16
Market - 9:00 PM-12:45 AM ET (certify in two sessions)
 
$1195 USD


, United States

Apr 15-16
Build - 7:15 AM-10:45 AM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 15-16
Focus - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 15-16
Build - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 15-16
Foundations - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 15-16
Market - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 15-16
Launch - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 15-16
Price - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 20-21
Foundations - 7:15 AM-10:45 AM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 20-23
Foundations - 11:15 AM-12:45 PM ET (certify in four sessions)
 
$1195 USD

Online


, United States

Apr 20-23
Launch - 2:15 PM-3:45 PM ET (certify in four sessions)
 
$1195 USD

Online


, United States

Apr 21-22
Market - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 21-22
Price - 9:15 AM -12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 21-22
Focus - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 21-22
Build - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 21-23
Launch - 9:00 PM-12:45 AM ET (certify in two sessions)
 
$1195 USD


, United States

Apr 22-23
Focus - 7:15 AM-10:45 AM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 22
Intro to Python - 3:00 PM-6:00 PM ET
 
$199 USD

Online


, United States

Apr 23-24
Focus - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 23-24
Build - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 23-24
Launch - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 23-24
Market - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 23-24
Price - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 27-28
Foundations - 7:15 AM-10:45 AM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 27-28
Market - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 27-28
Launch - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 27-28
Price - 9:15 AM -12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 27-28
Focus - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 27-28
Build - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 29-30
Build - 7:15 AM-10:45 AM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 29-30
Focus - 9:15 AM-12:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 29-30
Foundations - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 29-30
Market - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 29-30
Launch - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

Apr 29-30
Price - 1:15 PM-4:45 PM ET (certify in two sessions)
 
$1195 USD

Online


, United States

May 04-07
Foundations &/or Focus - 9:15 AM-12:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

May 04-07
Market &/or Launch - 9:15 AM-12:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

May 04-07
Launch &/or Price - 9:15 AM-12:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

May 04-07
Foundations &/or Focus - 1:15 PM-4:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

May 05-06
Venue Info
Denver, CO
The Business of Data Science
$1195 USD

Homewood Suites by Hilton Denver Downtown Convention Center

Denver
CO, United States 80202

May 05-08
Foundations &/or Build - 9:15 AM-12:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

May 05-28
AI with TensorFlow - 1:00 PM-3:00 PM ET (Tuesdays & Thursdays)
 
$1495 USD

Online


, United States

May 05-14
The Business of Data Science - 1:00 PM-3:30 PM ET (certify in four sessions)
 
$1195 USD

Online


, United States

May 05-08
Foundations &/or Build - 1:15 PM-4:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

May 05-08
Market &/or Price - 1:15 PM-4:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

May 05-28
Essential Data Tools - 3:00 PM-5:00 PM ET (Tuesdays & Thursdays)
 
$1495 USD

Online


, United States

May 11-14
Foundations &/or Build - 7:15 AM-10:45 AM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

May 11-14
Market &/or Price - 9:15 AM-12:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

May 11-14
Focus - 1:15 PM-2:45 PM ET (certify in four sessions)
 
$1195 USD

Online


, United States

May 11-14
Foundations &/or Build - 1:15 PM-4:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

May 12-15
Market &/or Launch - 9:15 AM-12:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

May 12-15
Foundations &/or Focus - 1:15 PM-4:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

May 12-15
Launch &/or Price - 1:15 PM-4:45 PM ET (Buy both courses for $200 off)
 
$1195 USD

Online


, United States

May 19-21
Venue Info
Boston, MA
Foundations, Focus, Build
$1195 USD

Metro Meeting Centers - Boston

Boston
MA, United States 02110

May 19-20
Venue Info
New York, NY
The Business of Data Science
$1195 USD

Crowne Plaza - Times Square Manhattan

New York
NY, United States 210019

May 19-21
Venue Info
Silicon Valley (Cupertino), CA
Foundations, Focus, Build
$1195 USD

Hyatt House San Jose/Cupertino

Silicon Valley (Cupertino)
CA, United States 95014

May 19-21
Venue Info
Chicago, IL
Foundations, Focus, Build
$1195 USD

Courtyard Chicago Downtown/Magnificent Mile

Chicago
IL, United States 60611

May 19-22
Venue Info
Austin, TX
Foundations, Market, Launch, Price
$1195 USD

AT&T Executive Education and Conference Center

Austin
TX, United States 78705

May 20
Intro to Python - 1:00 PM-4:00 PM ET
 
$199 USD

Online


, United States

May 26-28
Venue Info
Toronto, ON
Foundations, Focus, Build
$1195 USD

Vantage Venues

Toronto
ON, Canada M5H1J9

May 26-29
Market - 11:15 AM-12:45 PM ET (certify in four sessions)
 
$1195 USD

Online


, United States

May 26-29
Foundations - 2:15 PM-3:45 PM ET (certify in four sessions)
 
$1195 USD

Online


, United States

Jun 01-04
Venue Info
Whitefiled, Bengaluru, KA
Foundations, Focus, Build, Launch
$995 USD

Bengaluru Marriott Hotel Whitefield

Whitefiled, Bengaluru
KA, India 560066

Jun 01-04
Venue Info
Raleigh, NC
Foundations, Market, Launch, Price
$1195 USD

Hampton Inn & Suites Raleigh/Crabtree

Raleigh
NC, United States 27612

Jun 02-04
Venue Info
Denver, CO
Foundations, Focus, Build
$1195 USD

Hilton Garden Inn Denver Union Station

Denver
CO, United States 80202

Jun 02-25
Advanced Machine Learning - 1:00 PM-3:00 PM ET (Tuesdays & Thursdays)
 
$1495 USD

Online


, United States

Jun 02-25
Practical Machine Learning - 3:00 PM-5:00 PM ET (Tuesdays & Thursdays)
 
$1495 USD

Online


, United States

Jun 08-11
Venue Info
Munich, BAY
Foundations, Focus, Build, Launch
$1495 USD

Munich Marriott Hotel

Munich
BAY, Germany Bayern

Jun 09-10
Venue Info
Dallas, TX
The Business of Data Science
$1195 USD

Hilton Garden Inn Downtown Dallas

Dallas
TX, United States 75201

Jun 09-11
Venue Info
Atlanta, GA
Foundations, Focus, Build
$1195 USD

Hilton Garden Inn Atlanta Midtown

Atlanta
GA, United States 30309

Jun 09-12
Venue Info
New York, NY
Foundations, Market, Launch, Price
$1195 USD

Downtown Conference Center

New York
NY, United States 10038

Jun 09-12
Venue Info
Columbus, OH
Foundations, Focus, Build, Price
$1195 USD

Embassy Suites Columbus

Columbus
OH, United States 43231

Jun 16-18
Venue Info
Minneapolis, MN
Foundations, Focus, Build
$1195 USD

The Marquette Minneapolis

Minneapolis
MN, United States 55402

Jun 16-18
Venue Info
San Diego, CA
Pragmatic In San Diego
$1195 USD

Residence Inn San Diego Downtown/Bayfront

San Diego
CA, United States 92101

Jun 22-25
Venue Info
Toronto, ON
Foundations, Market, Launch, Price
$1195 USD

Ivey Donald K Johnson Centre

Toronto
ON, Canada M5X 1A9

Jun 23-25
Venue Info
London, England
Foundations, Focus, Build
$1495 USD

CCT Venues - Docklands

London
England, United Kingdom E14 9SG

Jun 23-25
Venue Info
Boston, MA
Foundations, Focus, Build
$1195 USD

Metro Meeting Centers - Boston

Boston
MA, United States 02110

Jun 23-24
Venue Info
Pasadena, CA
The Business of Data Science
$1195 USD

Residence Inn Los Angeles Pasadena/Old Town

Pasadena
CA, United States 91103

Jun 23-25
Venue Info
San Francisco, CA
Foundations, Focus, Build
$1195 USD

San Francisco Marriott Union Square

San Francisco
CA, United States 94108

Jun 23-25
Venue Info
Austin, TX
Foundations, Focus, Build
$1195 USD

AT&T Executive Education and Conference Center

Austin
TX, United States 78705

Jun 24
Intro to Python - 1:00 PM-4:00 PM ET
 
$199 USD

Online


, United States