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Please note: Foundations is a prerequisite for all of our courses and must be taken first.

Pragmatic Institute Events

The Pragmatic Framework is a proven blueprint for creating and marketing products that people actually want to buy.

Please note: Foundations is a prerequisite for all of our courses and must be taken first.

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Training Type - Product Change

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Learn more, save more! $100 off each additional course purchased. Plus earn lifetime access to the Pragmatic Alumni Community.


Please note: Foundations is a prerequisite for all Product courses and must be taken first.

Deliver critical insights that power strategy with Business-Driven Data Analysis. Learn a proven approach you can leverage across data projects and toolsets to deliver timely analysis with actionable insights.

Expand your knowledge and your skill sets with these great on-demand courses from our partners.

We are proud to announce the launch of the Pragmatic Design Practice! Find out more about the masterminds behind it and our initial offerings here.

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Multiple Course Discount: $100 off each additional course

PLEASE SELECT A COURSE PATH FROM ABOVE

  • CourseLogo_DataScience1 Essential Data Tools
  • Practical Machine Learning
  • CourseLogo_AdvancedMachineLearning Advanced Machine Learning
  • AI with TensorFlow Artificial Intelligence with TensorFlow
  • Intro to Python

CourseLogo_DataScience1 Essential Data Tools

Create scripts that perform data analysis and manipulation, data wrangling and more with hands-on Python experience.

Learn how to :

  • Utilize Python’s tools to understand data structures and more
  • Use Python packages like NumPy and Pandas
  • Do task automation and more with Pandas

Key deliverables : Python, data analysis and manipulation, automation of tasks

Who’s it for :Analysts and related positions who have reached the limits of spreadsheets

Practical Machine Learning

Build predictive models using real-world data while learning the basics of machine learning.

Learn how to :

  • Do machine learning, supervised learning, unsupervised learning and more
  • Perform classification and preventing overfitting
  • Build clustering algorithms with real-world data

Key deliverables : Machine learning models, regression problems, dimensionality reduction, clustering

Who’s it for : Data analysis, economists, researchers, software or data engineers who want to expand knowledge of machine learning with hands-on experience

CourseLogo_AdvancedMachineLearning Advanced Machine Learning

Dive deeper into machine learning techniques and learn to handle unstructured data.

Learn how to :

  • Build regression, classification and signal models
  • Create custom models and programs
  • Master clustering, reduction and other model

Key deliverables : Anomaly detection, recommendation engines, classifications, decision trees

Who’s it for : Data analysts, economists, researchers, software or data engineers who want hands-on experience in applying machine learning techniques to real-world datasets

AI with TensorFlow Artificial Intelligence with TensorFlow

Gain an introduction to neural networks, deep learning, artificial intelligence and their many applications.

Learn how to :

  • Build simple machine learners and neural networks with TensorFlow
  • Understand advanced networks with convolutional neural networks
  • Explore more advanced network architectures with variational autoencoders

Key deliverables : TensorFlow, Keras, neural networks, autoencoders, adversarial noise

Who’s it for : Data analysts, economists, researchers, software engineers, software developers or data engineers who want to deepen your understanding of artificial intelligence and neural networks

Intro to Python

Get introduced to the fundamental concepts of Python in this beginner’s overview.

Learn about:

  • Python and tools like Pandas, NumPy and Matplotlib
  • Models, dictionaries and lists
  • Building a topic modeler

Key deliverables : A general understanding of Python, its tools can its capabilities for data science.

Who’s it for : Anyone interested in data science, those who are new to Python and those looking to take Pragmatic Institute’s data science curriculum.

  • Foundations
  • Focus
  • Build
  • The Business of Data Science
  • Market
  • Price
  • Launch

Foundations

Learn to speak the same language and work more effectively with the Pragmatic Framework.

Learn how to :

  • Thoroughly understand the market
  • Minimize risk and optimize results
  • Better balance strategic and tactical tasks for greater impact

Better balance strategic and tactical tasks for greater impact

Who’s it for : Everyone who has a stake in the product’s success in the market

Common Titles in attendance:

  • Product Manager
  • Product Marketing
  • Manager
  • Business Analyst
  • Development Manager
  • CEO
  • Solution Marketer
  • Sales Manager
  • Vice President
  • Designer
  • Product Strategist
  • Market Manager
  • Marketing
  • Launch Manager
  • Architects
  • CFO
  • Product Owner
  • Business Development
  • Operations
  • CPO
  • Solution Manager
  • CMO
  • User Experience
  • Engineer
  • CTO
  • Customer Experience
  • Sales

Focus

Find and score the right opportunities in your market, and learn to sell your strategy internally.

Learn how to :

  • Find opportunities with the biggest impact
  • Build credibility through market facts
  • Show how opportunities fit in your company strategy

Key deliverables : Business plans and roadmaps

Who’s it for : Anyone responsible for product direction and strategy

Common Titles in attendance:

  • Product Manager
  • Product Owner
  • Product Analyst
  • Product Strategy
  • Director of Innovation
  • Product Consultant
  • CMO
  • Market Researcher
  • VP Product/Technology
  • CFO
  • CTO
  • VP Marketing
  • Product Marketing Manager

Build

Prioritize requirements and plan released based on market facts, and build better products.

Learn how to :

  • Improve handoffs between departments
  • Rank requirements objectively using market facts
  • Work together more effectively

Key deliverables : Prioritized project lists and requirements

Who’s it for : Anyone responsible for writing, prioritizing and working with requirements or user stories

Common Titles in attendance:

  • Product Manager
  • Product Owner
  • Business Analyst
  • Scrum Master
  • Development Engineering
  • Technical Product Manager
  • Architect Technical Services
  • Technology Strategist
  • UX Designer
  • Research & Development
  • Quality Assurance

The Business of Data Science

Learn to harness the power of data and AI to make better data-driven decisions.

Learn how to :

  • Utilize the fundamental principles of data science, AI and more
  • Identify and define profitable projects
  • Use best practices to build data science teams

Key deliverables : Data science project structures, best practices and tools

 

Who’s it for : Product professionals and business leaders who want to understand how data impacts their business, and anyone who works with data practitioners.

Market

Build buyer expertise and use that knowledge to create marketing programs that get results.

Learn how to :

  • Gain a thorough understanding of your buyers
  • Earn approval and funding for your marketing plans
  • Measure your plans against metrics that matter

Key deliverables : Buyer profiles and marketing plans

Who’s it for : Anyone responsible for setting product marketing strategies

Common Titles in attendance:

  • Product Marketing
  • Manager Marketing
  • Communications Solution
  • Marketers Industry
  • Managers Vertical Marketers
  • CMO Marketing Specialist
  • Brand Manager
  • Marketing Manager
  • Corporate Communications
  • Product Manager

Price

Determine what the market is willing to pay and set the right price for each product in each market.

Learn how to :

  • Determine what your market is willing to pay
  • Develop pricing models that empower sales
  • Use segmentation and portfolios to optimize revenue

Key deliverables : Pricing structures and plans

Who’s it for : Anyone who makes or influences product pricing decisions

Common Titles in attendance:

  • Product Manager
  • Product Marketing Manager
  • Sales Management
  • Sales Operations Financial
  • Analyst Pricing Specialist
  • Operations Product Strategy

Launch

Elevate product launches and releases, and align your entire organization around the right goals.

Learn how to :

  • Identify key launch strategies
  • Align and prepare your entire organization for launch
  • Build and deliver sales tools and training that works

Key deliverables : Organizational readiness, launch plans and sales enablement

Who’s it for : Anyone responsible for product launches or sales enablement

Common Titles in attendance:

  • Product Marketing Manager
  • Product Manager Sales Management
  • Sales Operations Channel
  • Marketing Sales Engineer
  • Marketing Comm. Manager
  • Corporate Communications Marketing Specialist
  • Business Development Marketing Manager
  • Project Manager
Location
Date
Time
Title
Delivery
Price
Action
Online Dec 11-14 09:15 AM-04:45 PM EST
Online
Dec 11-1409:15 AM-04:45 PM EST
Foundations - December 11, 2023 Focus - December 12, 2023 Design - December 13, 2023 Build - December 14, 2023 Take one, two, three, or all four, buy four and save $300 1 full-day session for each course 9:15am ET - 4:45pm ET / 6:15am PT - 1:45pm PT
Online
$1295/course

Online


, United States

Online Dec 11-14 01:45 PM-05:15 PM EST
Online
Dec 11-1401:45 PM-05:15 PM EST
Market - December 11-12 , 2023 Launch - December 13-14, 2023 Take one or both, buy both and save $100 2 half-day sessions for each course 1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course

Online


, United States

Online Dec 12-15 09:15 AM-12:45 PM EST
Online
Dec 12-1509:15 AM-12:45 PM EST
Foundations - December 12-13, 2023 Focus - December 14-15, 2023 Take one or both, buy both and save $100 2 half-day sessions for each course 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Dec 13-14 09:00 AM-12:00 PM EST
Online
Dec 13-1409:00 AM-12:00 PM EST
AI Training for Product Professionals - December 13-14, 2023 2 half-day sessions 9am ET - 12pm ET / 6am PT - 9am PT
Online
$1095/course

Online


, United States

Online Dec 18-19 09:15 AM-12:45 PM EST
Online
Dec 18-1909:15 AM-12:45 PM EST
Price - December 18-19, 2023 2 half-day sessions 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Dec 18-20 09:15 AM-04:45 PM EST
Online
Dec 18-2009:15 AM-04:45 PM EST
Foundations - December 18, 2023 Focus - December 19, 2023 Build - December 20, 2023 Take one, two, or all three buy three and save $200 1 full-day session for each course 9:15am ET - 4:45pm ET / 6:15am PT - 1:45pm PT
Online
$1295/course

Online


, United States

Online Dec 18-21 09:15 AM-12:45 PM EST
Online
Dec 18-2109:15 AM-12:45 PM EST
Design - December 18-19, 2023 Build - December 20-21, 2023 Take one or both, buy both and save $100 2 half-day sessions for each course 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Dec 18-21 01:45 PM-05:15 PM EST
Online
Dec 18-2101:45 PM-05:15 PM EST
Foundations - December 18-19, 2023 Focus - December 20-21, 2023 Take one or both, buy both and save $100 2 half-day sessions for each course 1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course

Online


, United States

Online Dec 20-21 09:15 AM-12:45 PM EST
Online
Dec 20-2109:15 AM-12:45 PM EST
Foundations - December 20-21, 2023 2 half-day sessions 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Dec 20-21 09:15 AM-12:45 PM EST
Online
Dec 20-2109:15 AM-12:45 PM EST
Launch - December 20-21, 2023 2 half-day sessions 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Dec 27-28 09:15 AM-12:45 PM EST
Online
Dec 27-2809:15 AM-12:45 PM EST
Foundations - December 27-28, 2023 2 half-day sessions 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Dec 27-28 01:45 PM-05:15 PM EST
Online
Dec 27-2801:45 PM-05:15 PM EST
Focus - December 27-28, 2023 2 half-day sessions 1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course

Online


, United States

Online Jan 03-04 09:15 AM-12:45 PM EST
Online
Jan 03-0409:15 AM-12:45 PM EST
Price - January 3-4, 2024 2 half-day sessions 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Jan 03-04 09:15 AM-12:45 PM EST
Online
Jan 03-0409:15 AM-12:45 PM EST
Build - January 3-4, 2024 2 half-day sessions 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Jan 03-04 09:15 AM-12:45 PM EST
Online
Jan 03-0409:15 AM-12:45 PM EST
Focus - January 3-4, 2024 2 half-day sessions 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Jan 03-04 09:15 AM-12:45 PM EST
Online
Jan 03-0409:15 AM-12:45 PM EST
Foundations - January 3-4, 2024 2 half-day sessions 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Jan 08-11 09:15 AM-04:45 PM EST
Online
Jan 08-1109:15 AM-04:45 PM EST
Foundations - January 8, 2024 Focus - January 9, 2024 Design - January 10, 2024 Build - January 11, 2024 Take one, two, three, or all four, buy four and save $300 1 full-day session for each course 9:15am ET - 4:45pm ET / 6:15am PT - 1:45pm PT
Online
$1295/course

Online


, United States

Online Jan 08-09 10:00 AM-01:00 PM EST
Online
Jan 08-0910:00 AM-01:00 PM EST
AI Training for Product Professionals - January 8-9, 2024 2 half-day sessions 10am ET - 1pm ET / 7am PT - 10am PT
Online
$1095/course

Online


, United States

Online Jan 08-11 12:45 PM-05:15 PM EST
Online
Jan 08-1112:45 PM-05:15 PM EST
Market - January 8-9, 2024 Launch - January 10-11, 2024 Take one or both, buy both and save $100 2 half-day sessions for each course 1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course

Online


, United States

Online Jan 09-12 09:15 AM-12:45 PM EST
Online
Jan 09-1209:15 AM-12:45 PM EST
Foundations - January 9-10, 2024 Focus - January 11-12, 2024 Take one or both, buy both and save $100 2 half-day sessions for each course 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Jan 15-16 09:15 AM-12:45 PM EST
Online
Jan 15-1609:15 AM-12:45 PM EST
Price - January 15-16, 2024 2 half-day sessions 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Jan 15-16 01:45 PM-05:15 PM EST
Online
Jan 15-1601:45 PM-05:15 PM EST
Insight - January 15-16, 2024 2 half-day sessions 1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course

Online


, United States

Online Jan 15-16 01:45 PM-05:15 PM EST
Online
Jan 15-1601:45 PM-05:15 PM EST
Design - January 15-16, 2024 2 half-day sessions 1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course

Online


, United States

Online Jan 15-18 01:45 PM-05:15 PM EST
Online
Jan 15-1801:45 PM-05:15 PM EST
Foundations - January 15-16, 2024 Focus - January 17-18, 2024 Take one or both, buy both and save $100 2 half-day sessions for each course 1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course

Online


, United States

Online Jan 16-19 09:15 AM-12:45 PM EST
Online
Jan 16-1909:15 AM-12:45 PM EST
Foundations - January 16-17, 2024 Focus - January 18-19, 2024 Take one or both, buy both and save $100 2 half-day sessions for each course 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Jan 17-18 09:15 AM-04:45 PM EST
Online
Jan 17-1809:15 AM-04:45 PM EST
Market - January 17, 2024 Launch - January 18, 2024 Take one or both, buy both and save $100 1 full-day session for each course 9:15am ET - 4:45pm ET / 6:15am PT - 1:45pm PT
Online
$1295/course

Online


, United States

Online Jan 22-23 09:15 AM-12:45 PM EST
Online
Jan 22-2309:15 AM-12:45 PM EST
Foundations - January 22-23, 2024 2 half-day sessions 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Jan 22-25 09:15 AM-12:45 PM EST
Online
Jan 22-2509:15 AM-12:45 PM EST
Design - January 22-23, 2024 Build - January 24-25, 2024 Take one or both, buy both and save $100 2 half-day sessions for each course 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Jan 22-25 09:15 AM-12:45 PM EST
Online
Jan 22-2509:15 AM-12:45 PM EST
Market - January 22-23, 2024 Launch - January 24-25, 2024 Take one or both, buy both and save $100 2 half-day sessions for each course 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Jan 23-24 07:00 AM-10:30 AM EST
Online
Jan 23-2407:00 AM-10:30 AM EST
*Ideal for EMEA and Asia* Foundations - January 23-24, 2024 2 half-day sessions 12:00pm GMT - 3:30 pm GMT / 7:00am USA ET - 10:30am USA ET
Online
$1295/course

Online


, United States

Online Jan 24-25 01:45 PM-05:15 PM EST
Online
Jan 24-2501:45 PM-05:15 PM EST
Focus - January 24-25, 2024 2 half-day sessions 1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course

Online


, United States

Online Jan 25 10:00 AM-04:00 PM EST
Online
Jan 2510:00 AM-04:00 PM EST
AI Training for Product Professionals - January 25, 2024 1 full-day session 10am ET - 4pm ET / 7am PT - 1pm PT
Online
$1095/course

Online


, United States

Online Jan 29-30 09:15 AM-12:45 PM EST
Online
Jan 29-3009:15 AM-12:45 PM EST
Insight - January 29-30, 2024 2 half-day sessions 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Jan 29-Feb 01 09:15 AM-12:45 PM EST
Online
Jan 29-Feb 0109:15 AM-12:45 PM EST
Foundations - January 29-30, 2024 Focus - January 31 - February 1, 2024 Take one or both, buy both and save $100 2 half-day sessions for each course 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Jan 30-31 09:15 AM-04:45 PM EST
Online
Jan 30-3109:15 AM-04:45 PM EST
Foundations - January 30, 2024 Focus - January 31, 2024 Take one or both, buy both and save $100 1 full-day session for each course 9:15am ET - 4:45pm ET / 6:15am PT - 1:45pm PT
Online
$1295/course

Online


, United States

Online Jan 30-31 01:45 PM-05:15 PM EST
Online
Jan 30-3101:45 PM-05:15 PM EST
Build - January 30-31, 2024 2 half-day sessions 1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course

Online


, United States

Online Jan 31-Feb 01 09:15 AM-12:45 PM EST
Online
Jan 31-Feb 0109:15 AM-12:45 PM EST
Foundations - January 31 - February 1, 2024 2 half-day sessions 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Feb 05-08 09:15 AM-04:45 PM EST
Online
Feb 05-0809:15 AM-04:45 PM EST
Foundations - February 5, 2024 Focus - February 6, 2024 Design - February 7, 2024 Build - February, 8, 2024 Take one, two, three, or all four, buy four and save $300 1 full-day session for each course 9:15am ET - 4:45pm ET / 6:15am PT - 1:45pm PT
Online
$1295/course

Online


, United States

Online Feb 05-08 01:45 PM-05:15 PM EST
Online
Feb 05-0801:45 PM-05:15 PM EST
Foundations - February 5-6, 2024 Focus - February 7-8, 2024 Take one or both, buy both and save $100 2 half-day sessions for each course 1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course

Online


, United States

Online Feb 06-09 09:15 AM-12:45 PM EST
Online
Feb 06-0909:15 AM-12:45 PM EST
Foundations - February 6-7, 2024 Focus - February 8-9, 2024 Take one or both, buy both and save $100 2 half-day sessions for each course 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Feb 06-07 01:45 PM-05:15 PM EST
Online
Feb 06-0701:45 PM-05:15 PM EST
Price - February 6-7, 2024 2 half-day sessions 1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course

Online


, United States

Online Feb 12-15 09:15 AM-12:45 PM EST
Online
Feb 12-1509:15 AM-12:45 PM EST
Design - February 12-13, 2024 Build - February 14-15, 2024 Take one or both, buy both and save $100 2 half-day sessions for each course 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Feb 12-15 09:15 AM-12:45 PM EST
Online
Feb 12-1509:15 AM-12:45 PM EST
Foundations - February 12-13, 2024 Focus - February 14-15, 2024 Take one or both, buy both and save $100 2 half-day sessions for each course 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Feb 12-15 01:45 PM-05:15 PM EST
Online
Feb 12-1501:45 PM-05:15 PM EST
Market - February 12-13, 2024 Launch - February 14-15, 2024 Take one or both, buy both and save $100 2 half-day sessions for each course 1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course

Online


, United States

Online Feb 12-15 01:45 PM-05:15 PM EST
Online
Feb 12-1501:45 PM-05:15 PM EST
Foundations - February 12-13, 2024 Focus - February 14-15, 2024 Take one or both, buy both and save $100 2 half-day sessions for each course 1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course

Online


, United States

Online Feb 14-15 09:15 AM-12:45 PM EST
Online
Feb 14-1509:15 AM-12:45 PM EST
Insight - February 14-15, 2024 2 half-day sessions 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Feb 14-15 09:15 AM-12:45 PM EST
Online
Feb 14-1509:15 AM-12:45 PM EST
Foundations - February 14-15, 2024 2 half-day sessions 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Feb 19-22 01:45 PM-05:15 PM EST
Online
Feb 19-2201:45 PM-05:15 PM EST
Foundations - February 19-20, 2024 Focus - February 21-22, 2024 Take one or both, buy both and save $100 2 half-day sessions for each course 1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course

Online


, United States

Online Feb 20-23 09:15 AM-12:45 PM EST
Online
Feb 20-2309:15 AM-12:45 PM EST
Foundations - February 20-21, 2024 Focus - February 22-23, 2024 Take one or both, buy both and save $100 2 half-day sessions for each course 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Feb 20-21 09:15 AM-04:45 PM EST
Online
Feb 20-2109:15 AM-04:45 PM EST
Market - February 20, 2024 Launch - February 21, 2024 Take one or both, buy both and save $100 1 full-day session for each course 9:15am ET - 4:45pm ET / 6:15am PT - 1:45pm PT
Online
$1295/course

Online


, United States

Online Feb 21-22 09:15 AM-12:45 PM EST
Online
Feb 21-2209:15 AM-12:45 PM EST
Price - February 21-22, 2024 2 half-day sessions 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Feb 26-27 09:15 AM-12:45 PM EST
Online
Feb 26-2709:15 AM-12:45 PM EST
Focus - February 26-27, 2024 2 half-day sessions 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Feb 26-27 09:15 AM-12:45 PM EST
Online
Feb 26-2709:15 AM-12:45 PM EST
Market - February 26-27, 2024 2 half-day sessions 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Feb 26-27 01:45 PM-05:15 PM EST
Online
Feb 26-2701:45 PM-05:15 PM EST
Insight - February 26-27, 2024 2 half-day sessions 1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course

Online


, United States

Online Feb 26-27 01:45 PM-05:15 PM EST
Online
Feb 26-2701:45 PM-05:15 PM EST
Foundations - February 26-27, 2024 2 half-day sessions 1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course

Online


, United States

Online Feb 26-29 01:45 PM-05:15 PM EST
Online
Feb 26-2901:45 PM-05:15 PM EST
Design - February 26-27, 2024 Build - February 28-29, 2024 Take one or both, buy both and save $100 2 half-day sessions for each course 1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course

Online


, United States

Online Feb 28-29 09:15 AM-12:45 PM EST
Online
Feb 28-2909:15 AM-12:45 PM EST
Foundations - February 28-29, 2024 2 half-day sessions 9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course

Online


, United States

Online Feb 28-29 01:45 PM-05:15 PM EST
Online
Feb 28-2901:45 PM-05:15 PM EST
Focus - February 28-29, 2024 2 half-day sessions 1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course

Online


, United States

Certification Bundles
Select Your Courses
More info >
Foundations

Foundations

*prerequisite for all courses and must be taken first.

  • Understand the market and the problems it faces
  • Use market knowledge to build and sell products people want to buy
  • Master the Pragmatic Framework and the activities needed to bring a successful product to market
  • Learn to listen to the market, prioritize projects and drive result
More info >
Focus

Focus

  • Learn how to find opportunities in your market's problems, score them objectively and identify where your company's strengths intersect with market values.
  • Build credibility by showing that a sizable market values the product, that it fits with corporate strategy and that there is money to be made.
  • Successfully and credibly sell your strategies internally.
More info >
Design

Design

  • Learn how to take a human-centered approach to market problems.
  • Partner with designers to create intuitive products the market will embrace
  • Work with designers to deepen a shared understanding of your target users, reframe market problems to elicit new ways of thinking, and iterate on potential solutions through prototyping and market feedback.
More info >
Build

Build

  • Learn to walk the fine line between a robust feature set and a realistic timeframe for delivery by prioritizing and planning based on market facts.
  • Master a streamlined way to hand off market information about who the product users are and what they're trying to accomplish, so development can build the right products.
  • Ensure that the whole team is focused on the products and features that'll have the biggest impact in the market.
More info >
Market

Market

  • Gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
  • Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies.
  • Measure your strategies against the metrics that matter most to your organizations, focusing on outcomes and impact, not vanity.
More info >
Price

Price

  • Learn a proven approach to pricing that reflects what the market is willing to pay and supports your organization's strategies.
  • Evaluate the competitive market environment and its impact on pricing.
  • Create price segmentation strategies based on product, customer and transaction information.
  • Implement, track and measure pricing strategies and total cost of ownership.
More info >
Launch

Launch

  • Create a more strategic approach to exceed your business objectives.
  • Execute successful launches that align your entire organization around the same strategies and goals.
  • Empower sales with the tools and training they need to succeed.
  • Align the buying and selling processes.
More info >
Insight

Insight

  • Create a more strategic approach to exceed your business objectives
  • Execute successful launches that align your entire organization around the same strategies and goals.
  • Empower sales with the tools and training they need to succeed.
  • Align the buying and selling processes.
Multiple Course Discount: $100 off each additional course
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