- Foundations
- Focus
- Build
- The Business of Data Science
- Market
- Price
- Launch
Foundations
Learn to speak the same language and work more effectively with the Pragmatic Framework.
Learn how to :
- Thoroughly understand the market
- Minimize risk and optimize results
- Better balance strategic and tactical tasks for greater impact
Better balance strategic and tactical tasks for greater impact
Who’s it for : Everyone who has a stake in the product’s success in the market
Common Titles in attendance:
- Product Manager
- Product Marketing
- Manager
- Business Analyst
- Development Manager
- CEO
- Solution Marketer
- Sales Manager
- Vice President
- Designer
- Product Strategist
- Market Manager
- Marketing
- Launch Manager
- Architects
- CFO
- Product Owner
- Business Development
- Operations
- CPO
- Solution Manager
- CMO
- User Experience
- Engineer
- CTO
- Customer Experience
- Sales
Focus
Find and score the right opportunities in your market, and learn to sell your strategy internally.
Learn how to :
- Find opportunities with the biggest impact
- Build credibility through market facts
- Show how opportunities fit in your company strategy
Key deliverables : Business plans and roadmaps
Who’s it for : Anyone responsible for product direction and strategy
Common Titles in attendance:
- Product Manager
- Product Owner
- Product Analyst
- Product Strategy
- Director of Innovation
- Product Consultant
- CMO
- Market Researcher
- VP Product/Technology
- CFO
- CTO
- VP Marketing
- Product Marketing Manager
Build
Prioritize requirements and plan released based on market facts, and build better products.
Learn how to :
- Improve handoffs between departments
- Rank requirements objectively using market facts
- Work together more effectively
Key deliverables : Prioritized project lists and requirements
Who’s it for : Anyone responsible for writing, prioritizing and working with requirements or user stories
Common Titles in attendance:
- Product Manager
- Product Owner
- Business Analyst
- Scrum Master
- Development Engineering
- Technical Product Manager
- Architect Technical Services
- Technology Strategist
- UX Designer
- Research & Development
- Quality Assurance
The Business of Data Science
Learn to harness the power of data and AI to make better data-driven decisions.
Learn how to :
- Utilize the fundamental principles of data science, AI and more
- Identify and define profitable projects
- Use best practices to build data science teams
Key deliverables : Data science project structures, best practices and tools
Who’s it for : Product professionals and business leaders who want to understand how data impacts their business, and anyone who works with data practitioners.
Market
Build buyer expertise and use that knowledge to create marketing programs that get results.
Learn how to :
- Gain a thorough understanding of your buyers
- Earn approval and funding for your marketing plans
- Measure your plans against metrics that matter
Key deliverables : Buyer profiles and marketing plans
Who’s it for : Anyone responsible for setting product marketing strategies
Common Titles in attendance:
- Product Marketing
- Manager Marketing
- Communications Solution
- Marketers Industry
- Managers Vertical Marketers
- CMO Marketing Specialist
- Brand Manager
- Marketing Manager
- Corporate Communications
- Product Manager
Price
Determine what the market is willing to pay and set the right price for each product in each market.
Learn how to :
- Determine what your market is willing to pay
- Develop pricing models that empower sales
- Use segmentation and portfolios to optimize revenue
Key deliverables : Pricing structures and plans
Who’s it for : Anyone who makes or influences product pricing decisions
Common Titles in attendance:
- Product Manager
- Product Marketing Manager
- Sales Management
- Sales Operations Financial
- Analyst Pricing Specialist
- Operations Product Strategy
Launch
Elevate product launches and releases, and align your entire organization around the right goals.
Learn how to :
- Identify key launch strategies
- Align and prepare your entire organization for launch
- Build and deliver sales tools and training that works
Key deliverables : Organizational readiness, launch plans and sales enablement
Who’s it for : Anyone responsible for product launches or sales enablement
Common Titles in attendance:
- Product Marketing Manager
- Product Manager Sales Management
- Sales Operations Channel
- Marketing Sales Engineer
- Marketing Comm. Manager
- Corporate Communications Marketing Specialist
- Business Development Marketing Manager
- Project Manager
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