Pragmatic Institute Events

The Pragmatic Framework is a proven blueprint for creating and marketing products that people actually want to buy.

Please note: Foundations is a prerequisite for all of our courses and must be taken first.

PLEASE SELECT A COURSE PATH FROM ABOVE

  • Foundations
  • Focus
  • Build
  • The Business of Data Science
  • Market
  • Price
  • Launch

Foundations

Learn to speak the same language and work more effectively with the Pragmatic Framework.

Learn how to :

  • Thoroughly understand the market
  • Minimize risk and optimize results
  • Better balance strategic and tactical tasks for greater impact

Better balance strategic and tactical tasks for greater impact

Who’s it for : Everyone who has a stake in the product’s success in the market

Common Titles in attendance:

  • Product Manager
  • Product Marketing
  • Manager
  • Business Analyst
  • Development Manager
  • CEO
  • Solution Marketer
  • Sales Manager
  • Vice President
  • Designer
  • Product Strategist
  • Market Manager
  • Marketing
  • Launch Manager
  • Architects
  • CFO
  • Product Owner
  • Business Development
  • Operations
  • CPO
  • Solution Manager
  • CMO
  • User Experience
  • Engineer
  • CTO
  • Customer Experience
  • Sales

Focus

Find and score the right opportunities in your market, and learn to sell your strategy internally.

Learn how to :

  • Find opportunities with the biggest impact
  • Build credibility through market facts
  • Show how opportunities fit in your company strategy

Key deliverables : Business plans and roadmaps

Who’s it for : Anyone responsible for product direction and strategy

Common Titles in attendance:

  • Product Manager
  • Product Owner
  • Product Analyst
  • Product Strategy
  • Director of Innovation
  • Product Consultant
  • CMO
  • Market Researcher
  • VP Product/Technology
  • CFO
  • CTO
  • VP Marketing
  • Product Marketing Manager

Build

Prioritize requirements and plan released based on market facts, and build better products.

Learn how to :

  • Improve handoffs between departments
  • Rank requirements objectively using market facts
  • Work together more effectively

Key deliverables : Prioritized project lists and requirements

Who’s it for : Anyone responsible for writing, prioritizing and working with requirements or user stories

Common Titles in attendance:

  • Product Manager
  • Product Owner
  • Business Analyst
  • Scrum Master
  • Development Engineering
  • Technical Product Manager
  • Architect Technical Services
  • Technology Strategist
  • UX Designer
  • Research & Development
  • Quality Assurance

The Business of Data Science

Learn to harness the power of data and AI to make better data-driven decisions.

Learn how to :

  • Utilize the fundamental principles of data science, AI and more
  • Identify and define profitable projects
  • Use best practices to build data science teams

Key deliverables : Data science project structures, best practices and tools

 

Who’s it for : Product professionals and business leaders who want to understand how data impacts their business, and anyone who works with data practitioners.

Market

Build buyer expertise and use that knowledge to create marketing programs that get results.

Learn how to :

  • Gain a thorough understanding of your buyers
  • Earn approval and funding for your marketing plans
  • Measure your plans against metrics that matter

Key deliverables : Buyer profiles and marketing plans

Who’s it for : Anyone responsible for setting product marketing strategies

Common Titles in attendance:

  • Product Marketing
  • Manager Marketing
  • Communications Solution
  • Marketers Industry
  • Managers Vertical Marketers
  • CMO Marketing Specialist
  • Brand Manager
  • Marketing Manager
  • Corporate Communications
  • Product Manager

Price

Determine what the market is willing to pay and set the right price for each product in each market.

Learn how to :

  • Determine what your market is willing to pay
  • Develop pricing models that empower sales
  • Use segmentation and portfolios to optimize revenue

Key deliverables : Pricing structures and plans

Who’s it for : Anyone who makes or influences product pricing decisions

Common Titles in attendance:

  • Product Manager
  • Product Marketing Manager
  • Sales Management
  • Sales Operations Financial
  • Analyst Pricing Specialist
  • Operations Product Strategy

Launch

Elevate product launches and releases, and align your entire organization around the right goals.

Learn how to :

  • Identify key launch strategies
  • Align and prepare your entire organization for launch
  • Build and deliver sales tools and training that works

Key deliverables : Organizational readiness, launch plans and sales enablement

Who’s it for : Anyone responsible for product launches or sales enablement

Common Titles in attendance:

  • Product Marketing Manager
  • Product Manager Sales Management
  • Sales Operations Channel
  • Marketing Sales Engineer
  • Marketing Comm. Manager
  • Corporate Communications Marketing Specialist
  • Business Development Marketing Manager
  • Project Manager
Sep 24-25
Launch - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Sep 24-25
Focus - 1:45 PM - 5:15 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Sep 28-29
Build - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Sep 28-29
Foundations - 4:15 PM - 7:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Sep 29-30
Foundations - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Sep 30-01
Price - 1:45 PM-5:15 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 01-02
Focus - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 05-06
Foundations - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 06-07
Market - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 06-07
Foundations - 1:45 PM - 5:15 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 07-08
Focus - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 07-08
Build - 1:45 PM - 5:15 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 08-09
Launch - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 08-09
Focus - 1:45 PM - 5:15 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 12-13
Build - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 12-13
Foundations - 4:15 PM - 7:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 13-14
The Business of Data Science - 9:00 AM-4:30 PM ET (certify in two days)
 
$1195/course


, United States

Oct 13-14
Foundations - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 14-15
Price - 1:45 PM - 5:15 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 14-15
Focus - 4:15 PM - 7:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 15-16
Focus - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 19-21
Foundations &/or Focus &/or Build- 9:15 AM-4:45 PM ET (Buy all three courses for $400 off)
 
$1195/course

Online


, United States

Oct 19-20
Market - 1:45 PM - 5:15 PM ET - (certify in two sessions)
 
$1195/course

Online


, United States

Oct 20-21
Market - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 20-21
Foundations - 1:45 PM - 5:15 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 21-22
Launch - 1:45 PM - 5:15 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 22-23
Launch - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 22-23
Focus - 1:45 PM - 5:15 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 24
Foundations - 9:00 AM - 4:30 PM ET (Full-day, Saturday Session)
 
$1195/course


, United States

Oct 26-27
Build - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 26-27
Foundations - 4:15 PM - 7:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 27-28
Foundations - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 28-29
Price - 1:45 PM - 5:15 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 28-29
Focus - 4:15 PM - 7:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Oct 29-30
Focus - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Nov 02-03
Focus - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Nov 02-03
Foundations - 1:45 PM - 5:15 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Nov 03-05
Foundations &/or Focus &/or Build 9:15 AM - 4:45 PM ET (Buy all three courses for $400 off)
 
$1195/course

Online


, United States

Nov 03-04
Market - 9:15 AM - 12:45 PM ET - (certify in two sessions)
 
$1195/course

Online


, United States

Nov 04-05
Build - 1:45 PM - 5:15 PM ET - (certify in two sessions)
 
$1195/course

Online


, United States

Nov 05-06
Launch - 9:15 AM - 12:45 PM ET - (certify in two sessions)
 
$1195/course

Online


, United States

Nov 09-10
Build - 9:15 AM - 12:45 PM ET - (certify in two sessions)
 
$1195/course

Online


, United States

Nov 09-10
Foundations - 4:15 PM - 7:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Nov 10-11
Foundations - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Nov 11-12
Price - 1:45 PM - 5:15 PM ET - (certify in two sessions)
 
$1195/course

Online


, United States

Nov 11-12
Focus - 4:15 PM - 7:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Nov 12-13
Focus - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Nov 16-17
Foundations - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Nov 17-18
The Business of Data Science - 9:00 AM-4:30 PM ET (certify in two sessions)
 
$1195/course


, United States

Nov 17-19
Foundations &/or Market &/or Launch 9:15 AM - 4:45 PM PST (Buy all three courses for $400 off)
 
$1195/course

Online


, United States

Nov 17-18
Focus - 9:15 AM - 12:45 PM PST (certify in two sessions)
 
$1195/course

Online


, United States

Nov 18-19
Focus - 9:15 AM - 12:45 PM ET (certify in two sessions)
 
$1195/course

Online


, United States

Nov 18-19
Build - 1:45 PM - 5:15 PM ET - (certify in two sessions)
 
$1195/course

Online


, United States

Nov 19-20
Focus - 9:15 AM - 12:45 PM PST (certify in two sessions)
 
$1195/course

Online


, United States

Nov 23-25
Foundations &/or Focus &/or Build 9:15 AM - 4:45 PM ET (Buy all three courses for $400 off)
 
$1195/course

Online


, United States

Nov 23-24
Foundations - 9:15 AM - 12:45 PM BST (certify in two sessions)
 
$1195/course

Online


, United States

Nov 23-24
Foundations - 9:15 AM - 12:45 PM IST (certify in two sessions)
 
$1195/course

Online


, United States

Nov 23-24
Price - 1:15 PM - 4:45 PM ET - (certify in two sessions)
 
$1195/course

Online


, United States

Nov 25-26
Focus - 9:15 AM - 12:45 PM BST (certify in two sessions)
 
$1195/course

Online


, United States

Nov 25-26
Build - 9:15 AM - 12:45 PM IST (certify in two sessions)
 
$1195/course

Online


, United States

Dec 08-09
The Business of Data Science - 9:00 AM-4:30 PM ET (certify in two sessions)
 
$1195/course


, United States