- Foundations
- Focus
- Build
- The Business of Data Science
- Market
- Price
- Launch
Foundations
Learn to speak the same language and work more effectively with the Pragmatic Framework.
Learn how to :
- Thoroughly understand the market
- Minimize risk and optimize results
- Better balance strategic and tactical tasks for greater impact
Better balance strategic and tactical tasks for greater impact
Who’s it for : Everyone who has a stake in the product’s success in the market
Common Titles in attendance:
- Product Manager
- Product Marketing
- Manager
- Business Analyst
- Development Manager
- CEO
- Solution Marketer
- Sales Manager
- Vice President
- Designer
- Product Strategist
- Market Manager
- Marketing
- Launch Manager
- Architects
- CFO
- Product Owner
- Business Development
- Operations
- CPO
- Solution Manager
- CMO
- User Experience
- Engineer
- CTO
- Customer Experience
- Sales
Focus
Find and score the right opportunities in your market, and learn to sell your strategy internally.
Learn how to :
- Find opportunities with the biggest impact
- Build credibility through market facts
- Show how opportunities fit in your company strategy
Key deliverables : Business plans and roadmaps
Who’s it for : Anyone responsible for product direction and strategy
Common Titles in attendance:
- Product Manager
- Product Owner
- Product Analyst
- Product Strategy
- Director of Innovation
- Product Consultant
- CMO
- Market Researcher
- VP Product/Technology
- CFO
- CTO
- VP Marketing
- Product Marketing Manager
Build
Prioritize requirements and plan released based on market facts, and build better products.
Learn how to :
- Improve handoffs between departments
- Rank requirements objectively using market facts
- Work together more effectively
Key deliverables : Prioritized project lists and requirements
Who’s it for : Anyone responsible for writing, prioritizing and working with requirements or user stories
Common Titles in attendance:
- Product Manager
- Product Owner
- Business Analyst
- Scrum Master
- Development Engineering
- Technical Product Manager
- Architect Technical Services
- Technology Strategist
- UX Designer
- Research & Development
- Quality Assurance
The Business of Data Science
Learn to harness the power of data and AI to make better data-driven decisions.
Learn how to :
- Utilize the fundamental principles of data science, AI and more
- Identify and define profitable projects
- Use best practices to build data science teams
Key deliverables : Data science project structures, best practices and tools
Who’s it for : Product professionals and business leaders who want to understand how data impacts their business, and anyone who works with data practitioners.
Market
Build buyer expertise and use that knowledge to create marketing programs that get results.
Learn how to :
- Gain a thorough understanding of your buyers
- Earn approval and funding for your marketing plans
- Measure your plans against metrics that matter
Key deliverables : Buyer profiles and marketing plans
Who’s it for : Anyone responsible for setting product marketing strategies
Common Titles in attendance:
- Product Marketing
- Manager Marketing
- Communications Solution
- Marketers Industry
- Managers Vertical Marketers
- CMO Marketing Specialist
- Brand Manager
- Marketing Manager
- Corporate Communications
- Product Manager
Price
Determine what the market is willing to pay and set the right price for each product in each market.
Learn how to :
- Determine what your market is willing to pay
- Develop pricing models that empower sales
- Use segmentation and portfolios to optimize revenue
Key deliverables : Pricing structures and plans
Who’s it for : Anyone who makes or influences product pricing decisions
Common Titles in attendance:
- Product Manager
- Product Marketing Manager
- Sales Management
- Sales Operations Financial
- Analyst Pricing Specialist
- Operations Product Strategy
Launch
Elevate product launches and releases, and align your entire organization around the right goals.
Learn how to :
- Identify key launch strategies
- Align and prepare your entire organization for launch
- Build and deliver sales tools and training that works
Key deliverables : Organizational readiness, launch plans and sales enablement
Who’s it for : Anyone responsible for product launches or sales enablement
Common Titles in attendance:
- Product Marketing Manager
- Product Manager Sales Management
- Sales Operations Channel
- Marketing Sales Engineer
- Marketing Comm. Manager
- Corporate Communications Marketing Specialist
- Business Development Marketing Manager
- Project Manager
Location
Date Time Title
Delivery Price Action | ||
|
On Demand 5h
On Demand
Read More Understanding the market and the problems it faces is key to creating and marketing products people want to buy. Foundations teaches you how to listen to the market, and then guide decisions, prioritize projects and drive results using the market knowledge you gain. 5h
Foundations On Demand
On Demand
Understanding the market and the problems it faces is key to creating and marketing products people want to buy. Foundations teaches you how to listen to the market, and then guide decisions, prioritize projects and drive results using the market knowledge you gain. $1295/course
Understanding the market and the problems it faces is key to creating and marketing products people want to buy. Foundations teaches you how to listen to the market, and then guide decisions, prioritize projects and drive results using the market knowledge you gain. |
Dec 11-1409:15 AM-04:45 PM EST
Foundations - December 11, 2023
Focus - December 12, 2023
Design - December 13, 2023
Build - December 14, 2023
Take one, two, three, or all four, buy four and save $300
1 full-day session for each course
9:15am ET - 4:45pm ET / 6:15am PT - 1:45pm PT
Online
$1295/course
Online , United States |
Dec 11-1401:45 PM-05:15 PM EST
Market - December 11-12 , 2023
Launch - December 13-14, 2023
Take one or both, buy both and save $100
2 half-day sessions for each course
1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course
Online , United States |
|
Dec 12-1509:15 AM-12:45 PM EST
Foundations - December 12-13, 2023
Focus - December 14-15, 2023
Take one or both, buy both and save $100
2 half-day sessions for each course
9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course
Online , United States | ||
|
Dec 18-2009:15 AM-04:45 PM EST
Foundations - December 18, 2023
Focus - December 19, 2023
Build - December 20, 2023
Take one, two, or all three buy three and save $200
1 full-day session for each course
9:15am ET - 4:45pm ET / 6:15am PT - 1:45pm PT
Online
$1295/course
Online , United States |
Dec 18-2109:15 AM-12:45 PM EST
Design - December 18-19, 2023
Build - December 20-21, 2023
Take one or both, buy both and save $100
2 half-day sessions for each course
9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course
Online , United States |
Dec 18-2101:45 PM-05:15 PM EST
Foundations - December 18-19, 2023
Focus - December 20-21, 2023
Take one or both, buy both and save $100
2 half-day sessions for each course
1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course
Online , United States |
|
Jan 08-1109:15 AM-04:45 PM EST
Foundations - January 8, 2024
Focus - January 9, 2024
Design - January 10, 2024
Build - January 11, 2024
Take one, two, three, or all four, buy four and save $300
1 full-day session for each course
9:15am ET - 4:45pm ET / 6:15am PT - 1:45pm PT
Online
$1295/course
Online , United States | ||
|
Jan 09-1209:15 AM-12:45 PM EST
Foundations - January 9-10, 2024
Focus - January 11-12, 2024
Take one or both, buy both and save $100
2 half-day sessions for each course
9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course
Online , United States | ||
|
Jan 15-1801:45 PM-05:15 PM EST
Foundations - January 15-16, 2024
Focus - January 17-18, 2024
Take one or both, buy both and save $100
2 half-day sessions for each course
1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course
Online , United States | ||
|
Jan 16-1909:15 AM-12:45 PM EST
Foundations - January 16-17, 2024
Focus - January 18-19, 2024
Take one or both, buy both and save $100
2 half-day sessions for each course
9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course
Online , United States | ||
|
Jan 22-2509:15 AM-12:45 PM EST
Market - January 22-23, 2024
Launch - January 24-25, 2024
Take one or both, buy both and save $100
2 half-day sessions for each course
9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course
Online , United States | ||
|
Jan 29-Feb 0109:15 AM-12:45 PM EST
Foundations - January 29-30, 2024
Focus - January 31 - February 1, 2024
Take one or both, buy both and save $100
2 half-day sessions for each course
9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course
Online , United States | ||
|
Feb 05-0809:15 AM-04:45 PM EST
Foundations - February 5, 2024
Focus - February 6, 2024
Design - February 7, 2024
Build - February, 8, 2024
Take one, two, three, or all four, buy four and save $300
1 full-day session for each course
9:15am ET - 4:45pm ET / 6:15am PT - 1:45pm PT
Online
$1295/course
Online , United States | ||
|
Feb 05-0801:45 PM-05:15 PM EST
Foundations - February 5-6, 2024
Focus - February 7-8, 2024
Take one or both, buy both and save $100
2 half-day sessions for each course
1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course
Online , United States |
Feb 06-0909:15 AM-12:45 PM EST
Foundations - February 6-7, 2024
Focus - February 8-9, 2024
Take one or both, buy both and save $100
2 half-day sessions for each course
9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course
Online , United States | |
|
Feb 12-1509:15 AM-12:45 PM EST
Design - February 12-13, 2024
Build - February 14-15, 2024
Take one or both, buy both and save $100
2 half-day sessions for each course
9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course
Online , United States |
Feb 12-1509:15 AM-12:45 PM EST
Foundations - February 12-13, 2024
Focus - February 14-15, 2024
Take one or both, buy both and save $100
2 half-day sessions for each course
9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course
Online , United States |
Feb 12-1501:45 PM-05:15 PM EST
Market - February 12-13, 2024
Launch - February 14-15, 2024
Take one or both, buy both and save $100
2 half-day sessions for each course
1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course
Online , United States |
|
Feb 12-1501:45 PM-05:15 PM EST
Foundations - February 12-13, 2024
Focus - February 14-15, 2024
Take one or both, buy both and save $100
2 half-day sessions for each course
1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course
Online , United States | ||
|
Feb 19-2201:45 PM-05:15 PM EST
Foundations - February 19-20, 2024
Focus - February 21-22, 2024
Take one or both, buy both and save $100
2 half-day sessions for each course
1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course
Online , United States |
Feb 20-2209:00 AM-04:30 PM EST
Foundations - February 20, 2024
Focus - February 21, 2024
Design - February 22, 2024
Take one, two, or all three, buy three and save $200
9am ET - 4:30pm ET
In Person
$1495/course
Online Atlanta GA, United States TBD |
Feb 20-2309:15 AM-12:45 PM EST
Foundations - February 20-21, 2024
Focus - February 22-23, 2024
Take one or both, buy both and save $100
2 half-day sessions for each course
9:15am ET - 12:45pm ET / 6:15am PT - 9:45am PT
Online
$1295/course
Online , United States |
|
Feb 26-2901:45 PM-05:15 PM EST
Design - February 26-27, 2024
Build - February 28-29, 2024
Take one or both, buy both and save $100
2 half-day sessions for each course
1:45pm ET - 5:15pm ET / 10:45am PT - 2:15pm PT
Online
$1295/course
Online , United States |
Feb 27-2912:00 PM-07:30 PM EST
Foundations - February 27, 2024
Focus - February 28, 2024
Build - February 29, 2024
Take one, two, or all three, buy three and save $200
9am PT - 4:30pm PT
In Person
$1495/course
TBD San Jose CA, United States TBD | |
|
Mar 12-1409:00 AM-04:30 PM EST
Foundations - March 12, 2024
Focus - March 13, 2024
Build - March 14, 2024
Take one, two, or all three, buy three and save $200
9am ET - 4:30pm ET
In Person
$1495/course
TBD New York NY, United States TBD |
Apr 23-2509:00 AM-04:30 PM EST
Foundations - April 23, 2024
Focus - April 24, 2024
Design - April 25, 2024
Take one, two or all three, buy all three and save $200
9:00am ET - 4:30pm ET
In Person
$1495/course
TBD Boston MA, United States TBD | |
|
May 07-0812:00 PM-07:30 PM EST
Foundations - May 7, 2024
Focus - May 8, 2024
Take one or two, buy two and save $100
9am PT - 4:30pm PT
In Person
$1495/course
TBD Seattle WA, United States TBD | ||
Foundations
*prerequisite for all courses and must be taken first.
- Understand the market and the problems it faces
- Use market knowledge to build and sell products people want to buy
- Master the Pragmatic Framework and the activities needed to bring a successful product to market
- Learn to listen to the market, prioritize projects and drive result
Focus
- Learn how to find opportunities in your market's problems, score them objectively and identify where your company's strengths intersect with market values.
- Build credibility by showing that a sizable market values the product, that it fits with corporate strategy and that there is money to be made.
- Successfully and credibly sell your strategies internally.
Design
- Learn how to take a human-centered approach to market problems.
- Partner with designers to create intuitive products the market will embrace
- Work with designers to deepen a shared understanding of your target users, reframe market problems to elicit new ways of thinking, and iterate on potential solutions through prototyping and market feedback.
Build
- Learn to walk the fine line between a robust feature set and a realistic timeframe for delivery by prioritizing and planning based on market facts.
- Master a streamlined way to hand off market information about who the product users are and what they're trying to accomplish, so development can build the right products.
- Ensure that the whole team is focused on the products and features that'll have the biggest impact in the market.
Market
- Gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
- Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies.
- Measure your strategies against the metrics that matter most to your organizations, focusing on outcomes and impact, not vanity.
Price
- Learn a proven approach to pricing that reflects what the market is willing to pay and supports your organization's strategies.
- Evaluate the competitive market environment and its impact on pricing.
- Create price segmentation strategies based on product, customer and transaction information.
- Implement, track and measure pricing strategies and total cost of ownership.
Launch
- Create a more strategic approach to exceed your business objectives.
- Execute successful launches that align your entire organization around the same strategies and goals.
- Empower sales with the tools and training they need to succeed.
- Align the buying and selling processes.
Insight
- Create a more strategic approach to exceed your business objectives
- Execute successful launches that align your entire organization around the same strategies and goals.
- Empower sales with the tools and training they need to succeed.
- Align the buying and selling processes.